The Twitter Addiction – Is Your Business Suffering?
As a small business owner, or as a manager in a major corporation, you may be feeling the pain of social media addiction in your staff. We are often aware of the impact that addictions like alcoholism and drug addiction impact our working environment. But how can you notice the person that is addicted to [...]
Feedback/Comments: So Important With the Modern Social Web
With the new social web it’s becoming vital that you indicate whether you like, or on the other hand dislike something. Comments and likes for both the writers and website owners have an importance in that they can gauge the popularity of certain topics. Facebook, Twitter, Google Plus and LinkedIn promotions give a clear indication [...]
Competing in Cyberspace
In an earlier post we stated “Given that the majority of corporate web sites are not for famous brand-names, like Coca Cola, they start seriously challenged in that few prospects have heard of the product or the company before their first encounter“. When competing head to head with an established name it is a daunting [...]
The Merry-Go-Round of Posts and Improving Visibility
People who specialise in SEO will understand that it is not only the web-site that you create that has to have the right keywords, yet it is also important to have inbound links in order that Google, or other search engines take the page seriously. There are a number of tactics that we can leverage [...]
Managing Your Brand’s Social Media Presence
Social networks and the social web is capable of influencing how other people look at the things that we do. This can be as true for a job applicant as it is for a brand name or product that is being marketed at least in part through the Internet. It is all about aiding publicity [...]
YOU Should be an Open Networker!
One of the challenges about becoming involved with Social Networks, such as Facebook, Twitter, or others is just who to connect with. Options include: • Friends • Family • College/university alumni • Work colleagues • People in my work field • Interesting people I meet on-line, or perhaps • Anyone who is interested Of course [...]
“Twitter has done Nothing for Our Business”
I was talking the other day with the marketing manager at a large, well known hotel. She was complaining how they had posted their telephone number on Twitter on several occasions and had never received a single call on the special line they had setup. Her complaint was although they have more than 25,000 followers [...]
A Few Summer Quotes
Today I though it appropriate to add a few random quotes for everyone’s enjoyment Friends and good manners will carry you where money won’t go. – Margaret Walker Concern yourself with not what is right and what is wrong, but with what is important. — Unknown “Do-so” is more important than “say-so.” – Pete Seeger [...]
The CIO Must Think Strategicly, not Tactically
One of the challenges over the course of development of Information Technology departments has been the way that the group responds to change. Traditionally change is driven by tactical needs, and not planned around a corporate strategy. This is not simply a matter of the Technology teams becoming more business savvy. This is only a [...]
Beware: Your Buyer Seeks the Truth and will Find it!
In an earlier article I stated “Becoming a social business is about being a business that cares about its clients even before they become customers” One of the biggest challenges is always one of trust; which is especially true when marketing through technology like the Internet, SMS texts etc. What is true is that no [...]
The Challenge of Becoming a Social Business
Much has been discussed over the past 5 years of the need for businesses to take note of the power of Social Media when communicating with prospects or clients. Indeed many corporations now have active brand accounts on Twitter or Facebook. There are many similarities in how any business will use social platforms, yet there [...]
Re-defining Our Identity and Ensuring The Data is Available
One of the things that has changed greatly over the last decade is the amount of personal information that is available about ourselves has grown significantly. This is both true in respect of what others hold about us and what we wish to make available to others. Should we be giving out business cards (that [...]
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