The Danger of Advertising Posts on Social Media
If you’re new to CIO-Perspectives, you may want to subscribe to my RSS feed. Thanks for visiting!A new form of advertising has started to appear on Twitter streams, it takes the form of a message that appears as if it is from a connection and you are guaranteed to see it because it mentions your [...]
Like, but No Dislike! How should we disagree?
One of the features many Social Media sites have added to their application is an ability to signify that you like the item posted. The idea is to allow other people that you know that there is a post that you approve of which may encourage them to take a look, increasing the popularity of [...]
Social Media: A Shift in Business thinking Brings Success
Leveraging the Social Media channel as a communication tool for many businesses is a priority. Perhaps one of the key concerns of CEOs or business owners though is how it will contribute to successful business growth. Yet this step requires a leap in thinking in order to be executed successfully. Sadly there are many so-called [...]
How can Customers help Grow Your Business Through Social Media?
The question “How can customers assist is in growing our business?” is a important one with respect to leveraging social media channels as a communications medium. We all know that one of the best ways to build our business is through a word of mouth recommendation. For hundreds of years that has been how business [...]
Where do I find my Customers, or Prospects on Social Media?
The question “Where do I find my customers, or prospects?” is a very important one with respect to leveraging social media channels as a communications medium. It is one that has previously been discussed on this site The easy answer is probably any site you can think of, plus a few more besides. Much of [...]
Dead Halt or the Wave of the Future?
With Google Wave being open to everyone I thought it may be interesting to take another look at the product that everyone thought would be a life changer. There was an incredible amount of buzz generated about the product a year ago, it was also one of the most sought after software releases of all [...]
Personal Goals and What we Can Do to Encourage them.
Much of what is written about leadership today concentrates on what the leader can do to empower a team to achieve success. Yet a part of that success is about addressing the personal needs and desires of each member of the team. Those personal needs may include non-work goals, for example Alex is attending baking [...]
Is Social Media Just Another Broadcast Medium?
There are some that believe that Social Media is just another mechanism to broadcast a message to the masses. This belief has come about because the Internet has brought with it a ‘democratisation’ of broadcast media. Armed with a cheap video camera and an internet connection anyone can post whatever they wish to YouTube or [...]
“… Invites you to join them on…” yet another network!
One of the biggest challenges of social networking is in choosing the right networks to be active on and determining how you wish to be active on each. Every reader probably has a connection that invites you to every on-line community they know about. The problem is appropriateness and how you allot your time and [...]
The Social Media ‘con’ Trick!
According to Alan Stevens “Social media is a con trick. In fact it’s at least three cons; Conversation, Content and Consistency“. This is quite a challenging way to introduce his viewpoint. Being involved in the conversation, or our ability to communicate and collaborate, is of vital importance. This goes a long way to demonstrating expertise [...]
Business Change & Decision Making: Who Should Lead?
“If driven by IT, the decision is more focused on operational and architectural considerations than business requirements.” This is a comment that seems to have been doing the rounds recently in one form or another. Lets examine more closely to see who should be responsible for project decision making. Actually the information technology department must [...]
Hiring through Social Media
Much has been written about meeting the challenges of sales and marketing through the use of social media, yet there are many other uses for the service. CRM has been discussed. Hiring is certainly another area where social network connections can make a difference. LinkedIn, Facebook, Twitter, Namyz, Zoominfo, and other sites can all assist [...]
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