8 Statistics the Internet Marketer should Consider.
Retailer John Wanamaker is credited with saying “Half the money I spend on advertising is wasted; the trouble is I don’t know which half”. Marketing and the Internet has always been an interesting ground for statistics, so we thought this would be an ideal opportunity to look at a few:
25% of the worlds population currently [...]
First Things First: Perform the Process Review!
There seems to be a common error in writing about implementing applications, it occurs when an author suggests “first select the right vendor”. Absolutely NOT. Little wonder so many implementations go wrong. The first step in doing any systems implementation is: understand, and document, the business process involved. In other words know the fullest scope [...]
So You Wish to be a Future CIO! What Skills are Essential?
Many a CIO will have started their career being passionate about one or another aspect of computer technology. That may be business analysis, programming, quality assurance, project management, building networks, architecture, or a focus on hardware. Generally speaking IT is passionate about change. At the start of your career you learn how essential it is [...]
Indirect Collusion on Price and Quality of Service.
A recent article in an IT magazine complained about lack of competition in Canada’s broadband networks. The problem: only two service providers and a small market. When there are only two providers then the customer can suffer. Part of the problem here is an inability for alternative vendors to leverage existing wire networks. This is [...]
The Function of Rewards Programs
Discount cards, air miles, and reward cards are examples of various schemes for building customer loyalty. These schemes have been running for many years, primarily with large national retailers. They serve three purposes: firstly to drive repeat business, second to reward the customers, and thirdly to collect data about the customer and their buying patterns.
All [...]
Creating focused Social Media Sites
Social media is all the rage these days. There are now sites for a wide range of tastes, and of all varieties. For a specialist focus group these sites can enhance the community spirit, and there are still some opportunities for innovative companies to make a profit. The majority are focused around a specific community [...]
Keys to Social Media Success [Video]
If you are seeking a Social Media consultant to assist take a look at this video and see how we are able to assist. P3 Social Media can assist your business in leveraging social media successfully.
Founded on three pillars to leveraging Social Media for business:
• Building Communication & Collaborative capability
• Intelligent intervention in the Marketplace
• [...]
Enterprise 2.0? Isn’t this about Building a Collaborative Trust Based Business?
It was Andrew McAfee who coined the term “Enterprise 2.0″, yet it is curious that we can deem to measure the corporation as if it were a software release. If that were the case and we looked at the history of innovation and change then we would be describing enterprise version 37.4 and not merely [...]
80% of Business Leaders make Critical Decisions without Full Information
Today we have more information at our fingertips than we have ever had before, yet informed decisions are not always made, when they should be. Every critical decision made in business should always be made on the basis of information, statistics and analysis. Although this is a staggering statistic, it has been stated before that [...]
Financing the BI Project: Custom or Packaged? Which Solution is Best?
This series has to date been looking at various options that exist for implementing your Business Intelligence solution. Today we look at some insights on which type of solution is best.
For Business Intelligence which type of solution is best will ultimately depend on individual business circumstances. The solution type assessment that has been discussed in [...]
Starting your BI Project: Suitable Analytical Applications
This is the fifth article in a series about funding the Business Intelligence project. The analytical application can potentially be seen as the fun part of the project – it is after all the tool that the business community will be using for a significant time into the future.
In this context the adoption of analytical [...]
Financing the BI Project: Uniqueness Factors (or USP)
In planning the BI project it is important to develop an understanding of the uniqueness factors for that business. Building this understanding may influence the type of solution that is financed.
The last article in this series covered “The Corporate Architecture and Complexity of Data Links“. This builds on out business understanding that impacts the selected [...]
