8 Statistics the Internet Marketer should Consider.
Retailer John Wanamaker is credited with saying “Half the money I spend on advertising is wasted; the trouble is I don’t know which half”. Marketing and the Internet has always been an interesting ground for statistics, so we thought this would be an ideal opportunity to look at a few:
25% of the worlds population currently [...]
First Things First: Perform the Process Review!
There seems to be a common error in writing about implementing applications, it occurs when an author suggests “first select the right vendor”. Absolutely NOT. Little wonder so many implementations go wrong. The first step in doing any systems implementation is: understand, and document, the business process involved. In other words know the fullest scope [...]
Indirect Collusion on Price and Quality of Service.
A recent article in an IT magazine complained about lack of competition in Canada’s broadband networks. The problem: only two service providers and a small market. When there are only two providers then the customer can suffer. Part of the problem here is an inability for alternative vendors to leverage existing wire networks. This is [...]
The Function of Rewards Programs
Discount cards, air miles, and reward cards are examples of various schemes for building customer loyalty. These schemes have been running for many years, primarily with large national retailers. They serve three purposes: firstly to drive repeat business, second to reward the customers, and thirdly to collect data about the customer and their buying patterns.
All [...]
Creating focused Social Media Sites
Social media is all the rage these days. There are now sites for a wide range of tastes, and of all varieties. For a specialist focus group these sites can enhance the community spirit, and there are still some opportunities for innovative companies to make a profit. The majority are focused around a specific community [...]
Keys to Social Media Success [Video]
If you are seeking a Social Media consultant to assist take a look at this video and see how we are able to assist. P3 Social Media can assist your business in leveraging social media successfully.
Founded on three pillars to leveraging Social Media for business:
• Building Communication & Collaborative capability
• Intelligent intervention in the Marketplace
• [...]
Enterprise 2.0? Isn’t this about Building a Collaborative Trust Based Business?
It was Andrew McAfee who coined the term “Enterprise 2.0″, yet it is curious that we can deem to measure the corporation as if it were a software release. If that were the case and we looked at the history of innovation and change then we would be describing enterprise version 37.4 and not merely [...]
Starting your BI Project: Suitable Analytical Applications
This is the fifth article in a series about funding the Business Intelligence project. The analytical application can potentially be seen as the fun part of the project – it is after all the tool that the business community will be using for a significant time into the future.
In this context the adoption of analytical [...]
Financing the BI Project: Uniqueness Factors (or USP)
In planning the BI project it is important to develop an understanding of the uniqueness factors for that business. Building this understanding may influence the type of solution that is financed.
The last article in this series covered “The Corporate Architecture and Complexity of Data Links“. This builds on out business understanding that impacts the selected [...]
Do Corporations have to think about International Law/Treaties?
Google recently announced that it will no longer censor search results on its Chinese site. The sad aspect about this affair is largely the fact that that Google has been prepared to limit freedom of speech for some of its users. China has signed the Universal Declaration of Human Rights and therefore has a duty [...]
Google Wave: How Important Is this Collaboration Tool to Business?
Since my earlier article I have been tinkering and following much about Google’s new flagship collaboration product, including following some interesting public waves. This is a lengthy review of what Wave is all about and how I envision it being being used in the corporate environment. This article is written in Wave to allow anyone with a Google Wave account to collaborate, and add their own experiences.
Relationship Based Business – How do you measure up?
Business is constantly changing and reinventing itself. I spoke at an event recently about growing relationship based businesses. I preparing my initial thinking was summed up in the question: surely every business is relationship based? So it is; you have no sales without having a basic relationship with a customer. Firstly I gave a great [...]
