Social Media: A Shift in Business thinking Brings Success
Leveraging the Social Media channel as a communication tool for many businesses is a priority. Perhaps one of the key concerns of CEOs or business owners though is how it will contribute to successful business growth. Yet this step requires a leap in thinking in order to be executed successfully. Sadly there are many so-called [...]
Dead Halt or the Wave of the Future?
With Google Wave being open to everyone I thought it may be interesting to take another look at the product that everyone thought would be a life changer. There was an incredible amount of buzz generated about the product a year ago, it was also one of the most sought after software releases of all [...]
Enterprise 2.0? Isn’t this about Building a Collaborative Trust Based Business?
It was Andrew McAfee who coined the term “Enterprise 2.0″, yet it is curious that we can deem to measure the corporation as if it were a software release. If that were the case and we looked at the history of innovation and change then we would be describing enterprise version 37.4 and not merely [...]
Google Wave: How Important Is this Collaboration Tool to Business?
Since my earlier article I have been tinkering and following much about Google’s new flagship collaboration product, including following some interesting public waves. This is a lengthy review of what Wave is all about and how I envision it being being used in the corporate environment. This article is written in Wave to allow anyone with a Google Wave account to collaborate, and add their own experiences.
Will Social Media Change how we Get/View Advertisements?
This is an interesting question that was raised the other day on LinkedIn. My own view is that advertisements will continue to be a part of the landscape on Web 1.0 and on Social Media sites well into the future. If used correctly adverts can target the right market sector more precisely on this channel [...]
Google Wave – A First Look
Having just completed an exciting meeting with my business partners on Saturday afternoon. I found an interesting email glaring at me from my inbox, “Your invitation to preview Google Wave“. My first thought was here was another hoax, no with a little investigation I do discover that this one is for real. You can imagine [...]
Social Media meets BI: Finding Social Media’s Business Value
With the rise of every new business tool comes the need to leverage it correctly in order to provide business value. I have talked before about “when people are talking about your brand the business needs to be on the pulse” and needs to responding appropriately. Social Media intelligence is about managing that intervention. Business [...]
Use Twitter? Then you need to Get Connected!
I heard a statistic the other day that surprised, no ASTOUNDED me: 75% of all Twitter users have less than 10 followers. I say astounded, yes because I have over 5,000 and I am connected to some users that have over 25,000 and furthermore there are even users that exceed the 1 million mark. Ironically [...]
Social Media Deployment: It is a Business Decision to Make
About a year ago on this forum I asked “Is any Business Benefit Gained by Adopting Collaborative Technologies within the Workplace?” much has changed in the intervening time which has led me to go back and look at my earlier article and comment on the changing workplace. I stated: “Research has shown that in most [...]
Invest On Relationships
In my article “Don’t Set Aside the ROI in Building your Social Media Solution” a few days ago I was talking about the importance of building relationships and collaboration within the new and evolving Social Media. In reading my article a network connection suggested that I take a look at a recent article on The [...]
Don’t Set Aside the ROI in Building your Social Media Solution.
Over the past few years I have gone through a personal discovery process in respect of the use of Social Media within the workplace. What used to be almost universally banned as a diversion from real work is now becoming demanded within the workplace. It has become evident that social medial is no longer simply [...]
Success in Social Media is not an Overnight Sensation
According to Lawrence Perry “Social media marketing takes time. If you want to experience success in it- you must treat it as a full-time endeavour and commit time and effort to it“. I would tend to agree and feel that there are three key elements necessary for successful business implementation of Social Media: Collaboration; Rapid [...]
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