Feedback/Comments: So Important With the Modern Social Web
With the new social web it’s becoming vital that you indicate whether you like, or on the other hand dislike something. Comments and likes for both the writers and website owners have an importance in that they can gauge the popularity of certain topics. Facebook, Twitter, Google Plus and LinkedIn promotions give a clear indication [...]
Re-defining Our Identity and Ensuring The Data is Available
One of the things that has changed greatly over the last decade is the amount of personal information that is available about ourselves has grown significantly. This is both true in respect of what others hold about us and what we wish to make available to others. Should we be giving out business cards (that [...]
You Cannot Ignore Web Video: Consider, Plan, Execute
“If everyone and their mother are using web video and you aren’t it will only make you look bad and cause you to lose customers to competing companies with an online video presence”, Asserts Megan O’Neill. I am not saying that she is wrong about the importance of web video, but I have always been [...]
In The Rush to Socialize Does Your Website Look Stupid?
All types of companies are endeavouring to make their website Social Media friendly. One of the aspects that can lead to success here is the use of social widgets on the site to allow users to share information about your site with others in their network. Whether socializing a product website or an on-line magazine [...]
Social Media: A Shift in Business thinking Brings Success
Leveraging the Social Media channel as a communication tool for many businesses is a priority. Perhaps one of the key concerns of CEOs or business owners though is how it will contribute to successful business growth. Yet this step requires a leap in thinking in order to be executed successfully. Sadly there are many so-called [...]
Dead Halt or the Wave of the Future?
With Google Wave being open to everyone I thought it may be interesting to take another look at the product that everyone thought would be a life changer. There was an incredible amount of buzz generated about the product a year ago, it was also one of the most sought after software releases of all [...]
Enterprise 2.0? Isn’t this about Building a Collaborative Trust Based Business?
It was Andrew McAfee who coined the term “Enterprise 2.0″, yet it is curious that we can deem to measure the corporation as if it were a software release. If that were the case and we looked at the history of innovation and change then we would be describing enterprise version 37.4 and not merely [...]
Google Wave: How Important Is this Collaboration Tool to Business?
Since my earlier article I have been tinkering and following much about Google’s new flagship collaboration product, including following some interesting public waves. This is a lengthy review of what Wave is all about and how I envision it being being used in the corporate environment. This article is written in Wave to allow anyone with a Google Wave account to collaborate, and add their own experiences.
Will Social Media Change how we Get/View Advertisements?
This is an interesting question that was raised the other day on LinkedIn. My own view is that advertisements will continue to be a part of the landscape on Web 1.0 and on Social Media sites well into the future. If used correctly adverts can target the right market sector more precisely on this channel [...]
Google Wave – A First Look
Having just completed an exciting meeting with my business partners on Saturday afternoon. I found an interesting email glaring at me from my inbox, “Your invitation to preview Google Wave“. My first thought was here was another hoax, no with a little investigation I do discover that this one is for real. You can imagine [...]
Social Media meets BI: Finding Social Media’s Business Value
With the rise of every new business tool comes the need to leverage it correctly in order to provide business value. I have talked before about “when people are talking about your brand the business needs to be on the pulse” and needs to responding appropriately. Social Media intelligence is about managing that intervention. Business [...]
Use Twitter? Then you need to Get Connected!
I heard a statistic the other day that surprised, no ASTOUNDED me: 75% of all Twitter users have less than 10 followers. I say astounded, yes because I have over 5,000 and I am connected to some users that have over 25,000 and furthermore there are even users that exceed the 1 million mark. Ironically [...]
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