Invest On Relationships
In my article “Don’t Set Aside the ROI in Building your Social Media Solution” a few days ago I was talking about the importance of building relationships and collaboration within the new and evolving Social Media. In reading my article a network connection suggested that I take a look at a recent article on The [...]
Don’t Set Aside the ROI in Building your Social Media Solution.
Over the past few years I have gone through a personal discovery process in respect of the use of Social Media within the workplace. What used to be almost universally banned as a diversion from real work is now becoming demanded within the workplace. It has become evident that social medial is no longer simply [...]
Success in Social Media is not an Overnight Sensation
According to Lawrence Perry “Social media marketing takes time. If you want to experience success in it- you must treat it as a full-time endeavour and commit time and effort to it“. I would tend to agree and feel that there are three key elements necessary for successful business implementation of Social Media: Collaboration; Rapid [...]
Strategies for Leading Business Change & The Social Media Impact
According to Chris Potts “the CIO role… is destined to become either an executive leader of business change or absorbed into another role” and “the need for corporate leadership in change has never been greater and is unlikely to recede”. I wholy agree with Chris here. In looking at this statement it is to me [...]
Leveraging the Social Media Sales Channel
Technology companies have traditionally be amongst the fist to leverage the use of new technology as a sales or support channel. Today Social media is becoming a new sales and support channel that should be an important part of developing the technology corporation. However in leveraging such a channel a new attitude needs to be [...]
The Evolution of Enterprise Mobility
Businesses are demanding more support for workplace mobility than ever before. The corporation of 2008 is unlike that of 5 or even 10 years ago. According to Forrester Research mobility for employees was the number one goal of corporations. For IT that means making the off-site working ideals aspired to a decade ago a reality. [...]
Is any Business Benefit Gained by Adopting Collaborative Technologies within the Workplace?
Not too long ago few, if any, in the workplace could really justify accessing the web from their workplace. Justification would normally relate to access to externally hosted services that added value to the corporation, or alternatively to conduct research or resolve problems, and for the IT department download patches and upgrades. Over time applications [...]
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