The Danger of Advertising Posts on Social Media
A new form of advertising has started to appear on Twitter streams, it takes the form of a message that appears as if it is from a connection and you are guaranteed to see it because it mentions your user name or comes as a direct message. You may have received a post somewhat like [...]
Social Media: A Shift in Business thinking Brings Success
Leveraging the Social Media channel as a communication tool for many businesses is a priority. Perhaps one of the key concerns of CEOs or business owners though is how it will contribute to successful business growth. Yet this step requires a leap in thinking in order to be executed successfully. Sadly there are many so-called [...]
Where do I find my Customers, or Prospects on Social Media?
The question “Where do I find my customers, or prospects?” is a very important one with respect to leveraging social media channels as a communications medium. It is one that has previously been discussed on this site The easy answer is probably any site you can think of, plus a few more besides. Much of [...]
Social CRM: Building a Marketing Insight
For many years it has been an important corporate goal to build insights into the habits and thinking of the customer. This requires the business to focus their marketing efforts through a customer intelligence solution. Normally this is achieved by combining the use of advanced analytics with analytical CRM components. This is one form of [...]
8 Statistics the Internet Marketer should Consider.
Retailer John Wanamaker is credited with saying “Half the money I spend on advertising is wasted; the trouble is I don’t know which half”. Marketing and the Internet has always been an interesting ground for statistics, so we thought this would be an ideal opportunity to look at a few: 25% of the worlds population [...]
Indirect Collusion on Price and Quality of Service.
A recent article in an IT magazine complained about lack of competition in Canada’s broadband networks. The problem: only two service providers and a small market. When there are only two providers then the customer can suffer. Part of the problem here is an inability for alternative vendors to leverage existing wire networks. This is [...]
The Function of Rewards Programs
Discount cards, air miles, and reward cards are examples of various schemes for building customer loyalty. These schemes have been running for many years, primarily with large national retailers. They serve three purposes: firstly to drive repeat business, second to reward the customers, and thirdly to collect data about the customer and their buying patterns. [...]
Financing the BI Project: Uniqueness Factors (or USP)
In planning the BI project it is important to develop an understanding of the uniqueness factors for that business. Building this understanding may influence the type of solution that is financed. The last article in this series covered “The Corporate Architecture and Complexity of Data Links“. This builds on out business understanding that impacts the [...]
The Changing World of Business Communications
From the dawn of human history we have communicated to each other. The requirement to trade and barter is perhaps one of the original primitive desires that drove us to improve our ability to communicate, to improve the number of words used etc. Speech is undoubtedly our first means of communication in history. We have [...]
Social Media Tactics: Where do I Find my Customers, or Prospects?
A few weeks ago we published “12 Questions you should ask when Implementing Social Media Solutions” this question was one of those asked and is the topic of today’s mini article. Determining a strategy based on this question will largely depend on what your marketplace is, who your typical customers are, their demographic characteristics and [...]
Does Business Require an Holistic Approach to Marketing?
In my last article “Closer to the Customer? Do we Really Understand their Needs?” I talked about how understanding the customer has been an ever present business challenge over the past quarter century. Mark Landiak tells us that Customer Services is not a department, and the same applies to Marketing is not a department in [...]
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