Competing in Cyberspace
In an earlier post we stated “Given that the majority of corporate web sites are not for famous brand-names, like Coca Cola, they start seriously challenged in that few prospects have heard of the product or the company before their first encounter“. When competing head to head with an established name it is a daunting [...]
The Merry-Go-Round of Posts and Improving Visibility
People who specialise in SEO will understand that it is not only the web-site that you create that has to have the right keywords, yet it is also important to have inbound links in order that Google, or other search engines take the page seriously. There are a number of tactics that we can leverage [...]
Managing Your Brand’s Social Media Presence
Social networks and the social web is capable of influencing how other people look at the things that we do. This can be as true for a job applicant as it is for a brand name or product that is being marketed at least in part through the Internet. It is all about aiding publicity [...]
Beware: Your Buyer Seeks the Truth and will Find it!
In an earlier article I stated “Becoming a social business is about being a business that cares about its clients even before they become customers” One of the biggest challenges is always one of trust; which is especially true when marketing through technology like the Internet, SMS texts etc. What is true is that no [...]
The Challenge of Becoming a Social Business
Much has been discussed over the past 5 years of the need for businesses to take note of the power of Social Media when communicating with prospects or clients. Indeed many corporations now have active brand accounts on Twitter or Facebook. There are many similarities in how any business will use social platforms, yet there [...]
Re-defining Our Identity and Ensuring The Data is Available
One of the things that has changed greatly over the last decade is the amount of personal information that is available about ourselves has grown significantly. This is both true in respect of what others hold about us and what we wish to make available to others. Should we be giving out business cards (that [...]
You Cannot Ignore Web Video: Consider, Plan, Execute
“If everyone and their mother are using web video and you aren’t it will only make you look bad and cause you to lose customers to competing companies with an online video presence”, Asserts Megan O’Neill. I am not saying that she is wrong about the importance of web video, but I have always been [...]
The Small Business Advantage – Near the Customer’s Heart
Listening to a representative of a local winery at a recent event gave me a time to listen to the experiences of a local small business. Of particular interest was the thought that “in our business if you want to talk to the marketing department you call me. If you want to talk to PR [...]
The Danger of Advertising Posts on Social Media
A new form of advertising has started to appear on Twitter streams, it takes the form of a message that appears as if it is from a connection and you are guaranteed to see it because it mentions your user name or comes as a direct message. You may have received a post somewhat like [...]
Social Media: A Shift in Business thinking Brings Success
Leveraging the Social Media channel as a communication tool for many businesses is a priority. Perhaps one of the key concerns of CEOs or business owners though is how it will contribute to successful business growth. Yet this step requires a leap in thinking in order to be executed successfully. Sadly there are many so-called [...]
Where do I find my Customers, or Prospects on Social Media?
The question “Where do I find my customers, or prospects?” is a very important one with respect to leveraging social media channels as a communications medium. It is one that has previously been discussed on this site The easy answer is probably any site you can think of, plus a few more besides. Much of [...]
Social CRM: Building a Marketing Insight
For many years it has been an important corporate goal to build insights into the habits and thinking of the customer. This requires the business to focus their marketing efforts through a customer intelligence solution. Normally this is achieved by combining the use of advanced analytics with analytical CRM components. This is one form of [...]
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