The Twitter Addiction – Is Your Business Suffering?
As a small business owner, or as a manager in a major corporation, you may be feeling the pain of social media addiction in your staff. We are often aware of the impact that addictions like alcoholism and drug addiction impact our working environment. But how can you notice the person that is addicted to [...]
Competing in Cyberspace
In an earlier post we stated “Given that the majority of corporate web sites are not for famous brand-names, like Coca Cola, they start seriously challenged in that few prospects have heard of the product or the company before their first encounter“. When competing head to head with an established name it is a daunting [...]
The Merry-Go-Round of Posts and Improving Visibility
People who specialise in SEO will understand that it is not only the web-site that you create that has to have the right keywords, yet it is also important to have inbound links in order that Google, or other search engines take the page seriously. There are a number of tactics that we can leverage [...]
Managing Your Brand’s Social Media Presence
Social networks and the social web is capable of influencing how other people look at the things that we do. This can be as true for a job applicant as it is for a brand name or product that is being marketed at least in part through the Internet. It is all about aiding publicity [...]
The Challenge of Becoming a Social Business
Much has been discussed over the past 5 years of the need for businesses to take note of the power of Social Media when communicating with prospects or clients. Indeed many corporations now have active brand accounts on Twitter or Facebook. There are many similarities in how any business will use social platforms, yet there [...]
Starting your BI Project: Suitable Analytical Applications
This is the fifth article in a series about funding the Business Intelligence project. The analytical application can potentially be seen as the fun part of the project – it is after all the tool that the business community will be using for a significant time into the future. In this context the adoption of [...]
The Changing World of Business Communications
From the dawn of human history we have communicated to each other. The requirement to trade and barter is perhaps one of the original primitive desires that drove us to improve our ability to communicate, to improve the number of words used etc. Speech is undoubtedly our first means of communication in history. We have [...]
Business Networking: 30 Day Plan to Building your on-line Presence
Here is your thirty day plan for leveraging social networks to build your business. This is a core part of getting an on-line presence established. It is probably the first thirty days that are the toughest, you are after all getting used to a strange new world. After this period it is largely about maintaining [...]
Disaster Recovery for Small/Medium Sized Enterprises
There are many challenges to building a Disaster Recovery programme for large corporations. In looking at small or medium sized corporations the budget challenges are certainly more acute, yet there is a clear need for the risk to be mitigated. There are two main things that need to be covered when defining a recovery plan: [...]
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