You Cannot Ignore Web Video: Consider, Plan, Execute
“If everyone and their mother are using web video and you aren’t it will only make you look bad and cause you to lose customers to competing companies with an online video presence”, Asserts Megan O’Neill. I am not saying that she is wrong about the importance of web video, but I have always been [...]
Blogs – A Vital Component of On-Line Business Success
In a recent article relating to the advantage offered by small business the author mentioned that “With any blog the article writer is best advised to write articles of general interest to their area of expertise”. Until recently Blogging has largely about personal image building, rather than building the image of brands or products. As [...]
The Small Business Advantage – Near the Customer’s Heart
Listening to a representative of a local winery at a recent event gave me a time to listen to the experiences of a local small business. Of particular interest was the thought that “in our business if you want to talk to the marketing department you call me. If you want to talk to PR [...]
Belt Tightening or Growth? IT’s Opportunity to Contribute!
Having recently moved house and office I came across an article I had meant to read months ago, which somehow ended up packed in a box for discovery this week. In particular what caught my attention was an article called “Return to Growth“. In it Chris Murphy makes the point that “belt tightening isn’t over, [...]
Building a Enterprise Perception for the Technology Specialty
There is one certainty throughout the whole of our business life and that is the constant need for transformation. Business change is necessary in all places, that is certain, indeed we have to change in order to remain competitive. This statement is accurate through both good times and bad. This existing decline which we have [...]
In The Rush to Socialize Does Your Website Look Stupid?
All types of companies are endeavouring to make their website Social Media friendly. One of the aspects that can lead to success here is the use of social widgets on the site to allow users to share information about your site with others in their network. Whether socializing a product website or an on-line magazine [...]
30 Tips for Building your Social Media Following
This set of tips has been drown together from experience and a few one liners that I have heard during the better part of the last three years. It is curious how one has to live and experience social media life in order learn how to best assist others: Help someone each day, in some [...]
The Danger of Advertising Posts on Social Media
A new form of advertising has started to appear on Twitter streams, it takes the form of a message that appears as if it is from a connection and you are guaranteed to see it because it mentions your user name or comes as a direct message. You may have received a post somewhat like [...]
Like, but No Dislike! How should we disagree?
One of the features many Social Media sites have added to their application is an ability to signify that you like the item posted. The idea is to allow other people that you know that there is a post that you approve of which may encourage them to take a look, increasing the popularity of [...]
Social Media: A Shift in Business thinking Brings Success
Leveraging the Social Media channel as a communication tool for many businesses is a priority. Perhaps one of the key concerns of CEOs or business owners though is how it will contribute to successful business growth. Yet this step requires a leap in thinking in order to be executed successfully. Sadly there are many so-called [...]
How can Customers help Grow Your Business Through Social Media?
The question “How can customers assist is in growing our business?” is a important one with respect to leveraging social media channels as a communications medium. We all know that one of the best ways to build our business is through a word of mouth recommendation. For hundreds of years that has been how business [...]
Where do I find my Customers, or Prospects on Social Media?
The question “Where do I find my customers, or prospects?” is a very important one with respect to leveraging social media channels as a communications medium. It is one that has previously been discussed on this site The easy answer is probably any site you can think of, plus a few more besides. Much of [...]
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