Dead Halt or the Wave of the Future?
With Google Wave being open to everyone I thought it may be interesting to take another look at the product that everyone thought would be a life changer. There was an incredible amount of buzz generated about the product a year ago, it was also one of the most sought after software releases of all [...]
Is Social Media Just Another Broadcast Medium?
There are some that believe that Social Media is just another mechanism to broadcast a message to the masses. This belief has come about because the Internet has brought with it a ‘democratisation’ of broadcast media. Armed with a cheap video camera and an internet connection anyone can post whatever they wish to YouTube or [...]
“… Invites you to join them on…” yet another network!
One of the biggest challenges of social networking is in choosing the right networks to be active on and determining how you wish to be active on each. Every reader probably has a connection that invites you to every on-line community they know about. The problem is appropriateness and how you allot your time and [...]
The Social Media ‘con’ Trick!
According to Alan Stevens “Social media is a con trick. In fact it’s at least three cons; Conversation, Content and Consistency“. This is quite a challenging way to introduce his viewpoint. Being involved in the conversation, or our ability to communicate and collaborate, is of vital importance. This goes a long way to demonstrating expertise [...]
Hiring through Social Media
Much has been written about meeting the challenges of sales and marketing through the use of social media, yet there are many other uses for the service. CRM has been discussed. Hiring is certainly another area where social network connections can make a difference. LinkedIn, Facebook, Twitter, Namyz, Zoominfo, and other sites can all assist [...]
Bad Language on Social Media, Yet Again!
It is not uncommon to see bad language on social media channels. To certain users it seems cool to swear or bad-mouth others, so much so that every sentence is almost deliberately structured to shock. Swearing and bad language are detestable, but can be understood, on occasion, in a social setting. What is deplorable is [...]
Social CRM: Building a Marketing Insight
For many years it has been an important corporate goal to build insights into the habits and thinking of the customer. This requires the business to focus their marketing efforts through a customer intelligence solution. Normally this is achieved by combining the use of advanced analytics with analytical CRM components. This is one form of [...]
Social CRM: Business Intervention Requires Extra Capabilities!
Customer Relationship Management solutions have sadly been misunderstood by many. Normally they are defined as the system for managing customer data, but in reality it should be so much more; the core process by which the corporation manages all its interactions with customers and prospects. When you add social media into the corporate domain then [...]
Spamdog Billionaire: A Million Scams and Counting!
As we adapt and introduce new and exciting technologies that move the whole of the human race forward, we find that undesirable elements follow us – spoiling the whole experience. We have gotten so used to seeing the junk mail, spam, or its equivalent in the social media world that we tend to tune it [...]
8 Statistics the Internet Marketer should Consider.
Retailer John Wanamaker is credited with saying “Half the money I spend on advertising is wasted; the trouble is I don’t know which half”. Marketing and the Internet has always been an interesting ground for statistics, so we thought this would be an ideal opportunity to look at a few: 25% of the worlds population [...]
First Things First: Perform the Process Review!
There seems to be a common error in writing about implementing applications, it occurs when an author suggests “first select the right vendor”. Absolutely NOT. Little wonder so many implementations go wrong. The first step in doing any systems implementation is: understand, and document, the business process involved. In other words know the fullest scope [...]
Indirect Collusion on Price and Quality of Service.
A recent article in an IT magazine complained about lack of competition in Canada’s broadband networks. The problem: only two service providers and a small market. When there are only two providers then the customer can suffer. Part of the problem here is an inability for alternative vendors to leverage existing wire networks. This is [...]
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