Competing in Cyberspace
In an earlier post we stated “Given that the majority of corporate web sites are not for famous brand-names, like Coca Cola, they start seriously challenged in that few prospects have heard of the product or the company before their first encounter“. When competing head to head with an established name it is a daunting [...]
The Merry-Go-Round of Posts and Improving Visibility
People who specialise in SEO will understand that it is not only the web-site that you create that has to have the right keywords, yet it is also important to have inbound links in order that Google, or other search engines take the page seriously. There are a number of tactics that we can leverage [...]
Managing Your Brand’s Social Media Presence
Social networks and the social web is capable of influencing how other people look at the things that we do. This can be as true for a job applicant as it is for a brand name or product that is being marketed at least in part through the Internet. It is all about aiding publicity [...]
“Twitter has done Nothing for Our Business”
I was talking the other day with the marketing manager at a large, well known hotel. She was complaining how they had posted their telephone number on Twitter on several occasions and had never received a single call on the special line they had setup. Her complaint was although they have more than 25,000 followers [...]
Beware: Your Buyer Seeks the Truth and will Find it!
In an earlier article I stated “Becoming a social business is about being a business that cares about its clients even before they become customers” One of the biggest challenges is always one of trust; which is especially true when marketing through technology like the Internet, SMS texts etc. What is true is that no [...]
The Challenge of Becoming a Social Business
Much has been discussed over the past 5 years of the need for businesses to take note of the power of Social Media when communicating with prospects or clients. Indeed many corporations now have active brand accounts on Twitter or Facebook. There are many similarities in how any business will use social platforms, yet there [...]
Defining Corporate Social Media Policy
In defining any type of corporate policy it is important to understand the type of organisation that the policy is set for. Any two bodies,even those competing within the same marketplace will have different professional standards and ethical limits. This will impact how their specific policies are defined for any discipline. The items here are [...]
You Cannot Ignore Web Video: Consider, Plan, Execute
“If everyone and their mother are using web video and you aren’t it will only make you look bad and cause you to lose customers to competing companies with an online video presence”, Asserts Megan O’Neill. I am not saying that she is wrong about the importance of web video, but I have always been [...]
Blogs – A Vital Component of On-Line Business Success
In a recent article relating to the advantage offered by small business the author mentioned that “With any blog the article writer is best advised to write articles of general interest to their area of expertise”. Until recently Blogging has largely about personal image building, rather than building the image of brands or products. As [...]
The Small Business Advantage – Near the Customer’s Heart
Listening to a representative of a local winery at a recent event gave me a time to listen to the experiences of a local small business. Of particular interest was the thought that “in our business if you want to talk to the marketing department you call me. If you want to talk to PR [...]
Building a Enterprise Perception for the Technology Specialty
There is one certainty throughout the whole of our business life and that is the constant need for transformation. Business change is necessary in all places, that is certain, indeed we have to change in order to remain competitive. This statement is accurate through both good times and bad. This existing decline which we have [...]
In The Rush to Socialize Does Your Website Look Stupid?
All types of companies are endeavouring to make their website Social Media friendly. One of the aspects that can lead to success here is the use of social widgets on the site to allow users to share information about your site with others in their network. Whether socializing a product website or an on-line magazine [...]
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