The Danger of Advertising Posts on Social Media
A new form of advertising has started to appear on Twitter streams, it takes the form of a message that appears as if it is from a connection and you are guaranteed to see it because it mentions your user name or comes as a direct message. You may have received a post somewhat like [...]
Like, but No Dislike! How should we disagree?
One of the features many Social Media sites have added to their application is an ability to signify that you like the item posted. The idea is to allow other people that you know that there is a post that you approve of which may encourage them to take a look, increasing the popularity of [...]
Social Media: A Shift in Business thinking Brings Success
Leveraging the Social Media channel as a communication tool for many businesses is a priority. Perhaps one of the key concerns of CEOs or business owners though is how it will contribute to successful business growth. Yet this step requires a leap in thinking in order to be executed successfully. Sadly there are many so-called [...]
Where do I find my Customers, or Prospects on Social Media?
The question “Where do I find my customers, or prospects?” is a very important one with respect to leveraging social media channels as a communications medium. It is one that has previously been discussed on this site The easy answer is probably any site you can think of, plus a few more besides. Much of [...]
Dead Halt or the Wave of the Future?
With Google Wave being open to everyone I thought it may be interesting to take another look at the product that everyone thought would be a life changer. There was an incredible amount of buzz generated about the product a year ago, it was also one of the most sought after software releases of all [...]
Is Social Media Just Another Broadcast Medium?
There are some that believe that Social Media is just another mechanism to broadcast a message to the masses. This belief has come about because the Internet has brought with it a ‘democratisation’ of broadcast media. Armed with a cheap video camera and an internet connection anyone can post whatever they wish to YouTube or [...]
The Social Media ‘con’ Trick!
According to Alan Stevens “Social media is a con trick. In fact it’s at least three cons; Conversation, Content and Consistency“. This is quite a challenging way to introduce his viewpoint. Being involved in the conversation, or our ability to communicate and collaborate, is of vital importance. This goes a long way to demonstrating expertise [...]
Hiring through Social Media
Much has been written about meeting the challenges of sales and marketing through the use of social media, yet there are many other uses for the service. CRM has been discussed. Hiring is certainly another area where social network connections can make a difference. LinkedIn, Facebook, Twitter, Namyz, Zoominfo, and other sites can all assist [...]
Bad Language on Social Media, Yet Again!
It is not uncommon to see bad language on social media channels. To certain users it seems cool to swear or bad-mouth others, so much so that every sentence is almost deliberately structured to shock. Swearing and bad language are detestable, but can be understood, on occasion, in a social setting. What is deplorable is [...]
Social CRM: Building a Marketing Insight
For many years it has been an important corporate goal to build insights into the habits and thinking of the customer. This requires the business to focus their marketing efforts through a customer intelligence solution. Normally this is achieved by combining the use of advanced analytics with analytical CRM components. This is one form of [...]
Social CRM: Business Intervention Requires Extra Capabilities!
Customer Relationship Management solutions have sadly been misunderstood by many. Normally they are defined as the system for managing customer data, but in reality it should be so much more; the core process by which the corporation manages all its interactions with customers and prospects. When you add social media into the corporate domain then [...]
Spamdog Billionaire: A Million Scams and Counting!
As we adapt and introduce new and exciting technologies that move the whole of the human race forward, we find that undesirable elements follow us – spoiling the whole experience. We have gotten so used to seeing the junk mail, spam, or its equivalent in the social media world that we tend to tune it [...]
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