8 Statistics the Internet Marketer should Consider.

Retailer John Wanamaker is credited with saying “Half the money I spend on advertising is wasted; the trouble is I don’t know which half”. Marketing and the Internet has always been an interesting ground for statistics, so we thought this would be an ideal opportunity to look at a few:
25% of the worlds population currently [...]

March 11th, 2010 by Peter B. Giblett 

Creating focused Social Media Sites

Social media is all the rage these days. There are now sites for a wide range of tastes, and of all varieties. For a specialist focus group these sites can enhance the community spirit, and there are still some opportunities for innovative companies to make a profit. The majority are focused around a specific community [...]

February 6th, 2010 by Peter B. Giblett 

Keys to Social Media Success [Video]

If you are seeking a Social Media consultant to assist take a look at this video and see how we are able to assist. P3 Social Media can assist your business in leveraging social media successfully.
Founded on three pillars to leveraging Social Media for business:
•    Building Communication & Collaborative capability
•    Intelligent intervention in the Marketplace
•   [...]

February 1st, 2010 by Peter B. Giblett 

Enterprise 2.0? Isn’t this about Building a Collaborative Trust Based Business?

It was Andrew McAfee who coined the term “Enterprise 2.0″, yet it is curious that we can deem to measure the corporation as if it were a software release. If that were the case and we looked at the history of innovation and change then we would be describing enterprise version 37.4 and not merely [...]

February 1st, 2010 by Peter B. Giblett 

Google Wave: How Important Is this Collaboration Tool to Business?

Since my earlier article I have been tinkering and following much about Google’s new flagship collaboration product, including following some interesting public waves. This is a lengthy review of what Wave is all about and how I envision it being being used in the corporate environment. This article is written in Wave to allow anyone with a Google Wave account to collaborate, and add their own experiences.

January 7th, 2010 by Peter B. Giblett 

Relationship Based Business – How do you measure up?

Business is constantly changing and reinventing itself. I spoke at an event recently about growing relationship based businesses. I preparing my initial thinking was summed up in the question: surely every business is relationship based? So it is; you have no sales without having a basic relationship with a customer. Firstly I gave a great [...]

January 6th, 2010 by Peter B. Giblett 

The Changing World of Business Communications

From the dawn of human history we have communicated to each other. The requirement to trade and barter is perhaps one of the original primitive desires that drove us to improve our ability to communicate, to improve the number of words used etc. Speech is undoubtedly our first means of communication in history. We have [...]

January 5th, 2010 by Peter B. Giblett 

How to Deploy Social Media

We work with YOU to guarantee your business is ready to face the next generation of challenges. Not Social Media ready? We can make it happen!
This video is by Peter B. Giblett, Co-Founder and Chief Ideas Officer of P3 Social Media.
This presentation is designed to give you an overview of how to implement Social Media [...]

December 30th, 2009 by Peter B. Giblett 

Personal Social Media – Is there a Business Connection?

Personal Social Media – Is there a Business Connection?

As we reach the season of goodwill etc., etc. I thought I would take a look at the ’social’ aspects of Social Media.
Almost the first aspect of this newly developing media that hit the streets was the way that it was being used by those in their teens and twenties as a new means of [...]

December 22nd, 2009 by Peter B. Giblett 

Business Networking: 30 Day Plan to Building your on-line Presence

Here is your thirty day plan for leveraging social networks to build your business. This is a core part of getting an on-line presence established. It is probably the first thirty days that are the toughest, you are after all getting used to a strange new world. After this period it is largely about maintaining [...]

December 11th, 2009 by Peter B. Giblett 

Communicating Effectively in 140 Characters.

Communicating Effectively in 140 Characters.

Our ability to communicate is one of the key aspects of our humanity. Sadly communicating effectively is something that few of us do consistently. It is vital to communicate effectively if you are delivering a message in 140 characters. This is the essence of much of the Social Media communities. The message we deliver causes [...]

December 9th, 2009 by Peter B. Giblett 

Social Media Tactics: Where do I Find my Customers, or Prospects?

A few weeks ago we published “12 Questions you should ask when Implementing Social Media Solutions” this question was one of those asked and is the topic of today’s mini article.
Determining a strategy based on this question will largely depend on what your marketplace is, who your typical customers are, their demographic characteristics and their [...]

December 1st, 2009 by Peter B. Giblett 
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