The Twitter Addiction – Is Your Business Suffering?

As a small business owner, or as a manager in a major corporation, you may be feeling the pain of social media addiction in your staff. We are often aware of the impact that addictions like alcoholism and drug addiction impact our working environment. But how can you notice the person that is addicted to [...]

February 28th, 2012 by Peter B. Giblett 

Feedback/Comments: So Important With the Modern Social Web

With the new social web it’s becoming vital that you indicate whether you like, or on the other hand dislike something. Comments and likes for both the writers and website owners have an importance in that they can gauge the popularity of certain topics. Facebook, Twitter, Google Plus and LinkedIn promotions give a clear indication [...]

February 21st, 2012 by Peter B. Giblett 

Competing in Cyberspace

In an earlier post we stated “Given that the majority of corporate web sites are not for famous brand-names, like Coca Cola, they start seriously challenged in that few prospects have heard of the product or the company before their first encounter“. When competing head to head with an established name it is a daunting [...]

December 21st, 2011 by Peter B. Giblett 

The Merry-Go-Round of Posts and Improving Visibility

People who specialise in SEO will understand that it is not only the web-site that you create that has to have the right keywords, yet it is also important to have inbound links in order that Google, or other search engines take the page seriously. There are a number of tactics that we can leverage [...]

December 15th, 2011 by Peter B. Giblett 

Managing Your Brand’s Social Media Presence

Social networks and the social web is capable of influencing how other people look at the things that we do. This can be as true for a job applicant as it is for a brand name or product that is being marketed at least in part through the Internet. It is all about aiding publicity [...]

November 29th, 2011 by Peter B. Giblett 

“Twitter has done Nothing for Our Business”

I was talking the other day with the marketing manager at a large, well known hotel. She was complaining how they had posted their telephone number on Twitter on several occasions and had never received a single call on the special line they had setup. Her complaint was although they have more than 25,000 followers [...]

August 23rd, 2011 by Peter B. Giblett 

Beware: Your Buyer Seeks the Truth and will Find it!

In an earlier article I stated “Becoming a social business is about being a business that cares about its clients even before they become customers” One of the biggest challenges is always one of trust; which is especially true when marketing through technology like the Internet, SMS texts etc. What is true is that no [...]

July 7th, 2011 by Peter B. Giblett 

The Challenge of Becoming a Social Business

Much has been discussed over the past 5 years of the need for businesses to take note of the power of Social Media when communicating with prospects or clients. Indeed many corporations now have active brand accounts on Twitter or Facebook. There are many similarities in how any business will use social platforms, yet there [...]

May 17th, 2011 by Peter B. Giblett 

Defining Corporate Social Media Policy

In defining any type of corporate policy it is important to understand the type of organisation that the policy is set for. Any two bodies,even those competing within the same marketplace will have different professional standards and ethical limits. This will impact how their specific policies are defined for any discipline. The items here are [...]

March 9th, 2011 by Peter B. Giblett 

You Cannot Ignore Web Video: Consider, Plan, Execute

“If everyone and their mother are using web video and you aren’t it will only make you look bad and cause you to lose customers to competing companies with an online video presence”, Asserts Megan O’Neill. I am not saying that she is wrong about the importance of web video, but I have always been [...]

January 13th, 2011 by Peter B. Giblett 

Blogs – A Vital Component of On-Line Business Success

Blogs – A Vital Component of On-Line Business Success

In a recent article relating to the advantage offered by small business the author mentioned that “With any blog the article writer is best advised to write articles of general interest to their area of expertise”. Until recently Blogging has largely about personal image building, rather than building the image of brands or products. As [...]

November 30th, 2010 by Peter B. Giblett 

The Small Business Advantage – Near the Customer’s Heart

The Small Business Advantage – Near the Customer’s Heart

Listening to a representative of a local winery at a recent event gave me a time to listen to the experiences of a local small business. Of particular interest was the thought that “in our business if you want to talk to the marketing department you call me. If you want to talk to PR [...]

November 29th, 2010 by Peter B. Giblett 
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