Social Media: A Shift in Business thinking Brings Success
Leveraging the Social Media channel as a communication tool for many businesses is a priority. Perhaps one of the key concerns of CEOs or business owners though is how it will contribute to successful business growth. Yet this step requires a leap in thinking in order to be executed successfully. Sadly there are many so-called [...]
Where do I find my Customers, or Prospects on Social Media?
The question “Where do I find my customers, or prospects?” is a very important one with respect to leveraging social media channels as a communications medium. It is one that has previously been discussed on this site The easy answer is probably any site you can think of, plus a few more besides. Much of [...]
Dead Halt or the Wave of the Future?
With Google Wave being open to everyone I thought it may be interesting to take another look at the product that everyone thought would be a life changer. There was an incredible amount of buzz generated about the product a year ago, it was also one of the most sought after software releases of all [...]
Is Social Media Just Another Broadcast Medium?
There are some that believe that Social Media is just another mechanism to broadcast a message to the masses. This belief has come about because the Internet has brought with it a ‘democratisation’ of broadcast media. Armed with a cheap video camera and an internet connection anyone can post whatever they wish to YouTube or [...]
The Social Media ‘con’ Trick!
According to Alan Stevens “Social media is a con trick. In fact it’s at least three cons; Conversation, Content and Consistency“. This is quite a challenging way to introduce his viewpoint. Being involved in the conversation, or our ability to communicate and collaborate, is of vital importance. This goes a long way to demonstrating expertise [...]
Bad Language on Social Media, Yet Again!
It is not uncommon to see bad language on social media channels. To certain users it seems cool to swear or bad-mouth others, so much so that every sentence is almost deliberately structured to shock. Swearing and bad language are detestable, but can be understood, on occasion, in a social setting. What is deplorable is [...]
Keys to Social Media Success [Video]
If you are seeking a Social Media consultant to assist take a look at this video and see how we are able to assist. P3 Social Media can assist your business in leveraging social media successfully. Founded on three pillars to leveraging Social Media for business: • Building Communication & Collaborative capability • Intelligent intervention [...]
Enterprise 2.0? Isn’t this about Building a Collaborative Trust Based Business?
It was Andrew McAfee who coined the term “Enterprise 2.0″, yet it is curious that we can deem to measure the corporation as if it were a software release. If that were the case and we looked at the history of innovation and change then we would be describing enterprise version 37.4 and not merely [...]
Google Wave: How Important Is this Collaboration Tool to Business?
Since my earlier article I have been tinkering and following much about Google’s new flagship collaboration product, including following some interesting public waves. This is a lengthy review of what Wave is all about and how I envision it being being used in the corporate environment. This article is written in Wave to allow anyone with a Google Wave account to collaborate, and add their own experiences.
Relationship Based Business – How do you measure up?
Business is constantly changing and reinventing itself. I spoke at an event recently about growing relationship based businesses. I preparing my initial thinking was summed up in the question: surely every business is relationship based? So it is; you have no sales without having a basic relationship with a customer. Firstly I gave a great [...]
The Changing World of Business Communications
From the dawn of human history we have communicated to each other. The requirement to trade and barter is perhaps one of the original primitive desires that drove us to improve our ability to communicate, to improve the number of words used etc. Speech is undoubtedly our first means of communication in history. We have [...]
Personal Social Media – Is there a Business Connection?
As we reach the season of goodwill etc., etc. I thought I would take a look at the ‘social’ aspects of Social Media. Almost the first aspect of this newly developing media that hit the streets was the way that it was being used by those in their teens and twenties as a new means [...]
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