Business Networking: 30 Day Plan to Building your on-line Presence
Here is your thirty day plan for leveraging social networks to build your business. This is a core part of getting an on-line presence established. It is probably the first thirty days that are the toughest, you are after all getting used to a strange new world. After this period it is largely about maintaining [...]
Social Media Tactics: Where do I Find my Customers, or Prospects?
A few weeks ago we published “12 Questions you should ask when Implementing Social Media Solutions” this question was one of those asked and is the topic of today’s mini article. Determining a strategy based on this question will largely depend on what your marketplace is, who your typical customers are, their demographic characteristics and [...]
Does Business Require an Holistic Approach to Marketing?
In my last article “Closer to the Customer? Do we Really Understand their Needs?” I talked about how understanding the customer has been an ever present business challenge over the past quarter century. Mark Landiak tells us that Customer Services is not a department, and the same applies to Marketing is not a department in [...]
Closer to the Customer? Do we Really Understand their Needs?
During the course of my career getting closer to the customer has been an ever present business challenge. In the average corporation we have mountains of data about customer performance, yet we still believe we do not understand our customer. Customer Relationship Management is a modern oxymoron and it seem that the more that we [...]
The Interplay of Social Media, Business Intelligence, and Cost Effectiveness
Social Media, Business Intelligence, and Cost Effectiveness are three major business issues that are rarely put together in the same sentence. Yet all do have a role to play in improving business results. From the ability to leverage Social Media as a Marketing and Customer Services tool that allows our business to communicate more effectively. [...]
CEO Clinic: Why do we need Social Media?
Since making the move into the Social Media space I have spoken with many business leaders about leveraging the power of the medium. One CEO recently asked me “what is in it for me, I suppose that means more expenditure?” I understood his thinking as every business has to know the value of every investment [...]
Twitter
LinkedIn
StumbleUpon
Facebook
Digg
Email