Re-defining Our Identity and Ensuring The Data is Available
One of the things that has changed greatly over the last decade is the amount of personal information that is available about ourselves has grown significantly. This is both true in respect of what others hold about us and what we wish to make available to others. Should we be giving out business cards (that [...]
Social CRM: Business Intervention Requires Extra Capabilities!
Customer Relationship Management solutions have sadly been misunderstood by many. Normally they are defined as the system for managing customer data, but in reality it should be so much more; the core process by which the corporation manages all its interactions with customers and prospects. When you add social media into the corporate domain then [...]
8 Statistics the Internet Marketer should Consider.
Retailer John Wanamaker is credited with saying “Half the money I spend on advertising is wasted; the trouble is I don’t know which half”. Marketing and the Internet has always been an interesting ground for statistics, so we thought this would be an ideal opportunity to look at a few: 25% of the worlds population [...]
Creating focused Social Media Sites
Social media is all the rage these days. There are now sites for a wide range of tastes, and of all varieties. For a specialist focus group these sites can enhance the community spirit, and there are still some opportunities for innovative companies to make a profit. The majority are focused around a specific community [...]
Enterprise 2.0? Isn’t this about Building a Collaborative Trust Based Business?
It was Andrew McAfee who coined the term “Enterprise 2.0″, yet it is curious that we can deem to measure the corporation as if it were a software release. If that were the case and we looked at the history of innovation and change then we would be describing enterprise version 37.4 and not merely [...]
Financing the BI Project: Custom or Packaged? Which Solution is Best?
This series has to date been looking at various options that exist for implementing your Business Intelligence solution. Today we look at some insights on which type of solution is best. For Business Intelligence which type of solution is best will ultimately depend on individual business circumstances. The solution type assessment that has been discussed [...]
Starting your BI Project: Suitable Analytical Applications
This is the fifth article in a series about funding the Business Intelligence project. The analytical application can potentially be seen as the fun part of the project – it is after all the tool that the business community will be using for a significant time into the future. In this context the adoption of [...]
Financing the BI Solution: The Corporate Architecture and Complexity of Data Links
This series is looking at the financial factors of building your BI solution. Most larger corporations today already have some form of business intelligence in place so the interest here may be more in applying these principles to upgrading your solution. Yet surprisingly there are always greenfield solutions being applied is some corner of the [...]
BI Project Decisions: Ready Made Database Options
There are broadly two types of ready-made Data Warehouse available, these are: A full data model, usually linked closely with an operational application. SAP, Peoplesoft, Siebel and other software suppliers provide Data Warehouses linked with their ERP and CRM applications. An industry ‘template’ that provides a basic model Data Warehouse relating to the industry sector [...]
Financing the Business Intelligence Project (Buy or Build?)
In order to finance the project it is necessary to decide how the underlying Data Warehouse is to be created. This means the Project Board will need to decide: Whether to use a ready-made solution or have it custom built What degree of external staffing resources are required This is the first part in a [...]
Google Wave – A First Look
Having just completed an exciting meeting with my business partners on Saturday afternoon. I found an interesting email glaring at me from my inbox, “Your invitation to preview Google Wave“. My first thought was here was another hoax, no with a little investigation I do discover that this one is for real. You can imagine [...]
Social Media meets BI: Finding Social Media’s Business Value
With the rise of every new business tool comes the need to leverage it correctly in order to provide business value. I have talked before about “when people are talking about your brand the business needs to be on the pulse” and needs to responding appropriately. Social Media intelligence is about managing that intervention. Business [...]
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