Re-defining Our Identity and Ensuring The Data is Available
One of the things that has changed greatly over the last decade is the amount of personal information that is available about ourselves has grown significantly. This is both true in respect of what others hold about us and what we wish to make available to others. Should we be giving out business cards (that [...]
8 Statistics the Internet Marketer should Consider.
Retailer John Wanamaker is credited with saying “Half the money I spend on advertising is wasted; the trouble is I don’t know which half”. Marketing and the Internet has always been an interesting ground for statistics, so we thought this would be an ideal opportunity to look at a few: 25% of the worlds population [...]
Creating focused Social Media Sites
Social media is all the rage these days. There are now sites for a wide range of tastes, and of all varieties. For a specialist focus group these sites can enhance the community spirit, and there are still some opportunities for innovative companies to make a profit. The majority are focused around a specific community [...]
Enterprise 2.0? Isn’t this about Building a Collaborative Trust Based Business?
It was Andrew McAfee who coined the term “Enterprise 2.0″, yet it is curious that we can deem to measure the corporation as if it were a software release. If that were the case and we looked at the history of innovation and change then we would be describing enterprise version 37.4 and not merely [...]
Financing the BI Project: Custom or Packaged? Which Solution is Best?
This series has to date been looking at various options that exist for implementing your Business Intelligence solution. Today we look at some insights on which type of solution is best. For Business Intelligence which type of solution is best will ultimately depend on individual business circumstances. The solution type assessment that has been discussed [...]
Financing the BI Solution: The Corporate Architecture and Complexity of Data Links
This series is looking at the financial factors of building your BI solution. Most larger corporations today already have some form of business intelligence in place so the interest here may be more in applying these principles to upgrading your solution. Yet surprisingly there are always greenfield solutions being applied is some corner of the [...]
Google Wave – A First Look
Having just completed an exciting meeting with my business partners on Saturday afternoon. I found an interesting email glaring at me from my inbox, “Your invitation to preview Google Wave“. My first thought was here was another hoax, no with a little investigation I do discover that this one is for real. You can imagine [...]
Social Media meets BI: Finding Social Media’s Business Value
With the rise of every new business tool comes the need to leverage it correctly in order to provide business value. I have talked before about “when people are talking about your brand the business needs to be on the pulse” and needs to responding appropriately. Social Media intelligence is about managing that intervention. Business [...]
Getting More from Your Social Media Profiles
Whether you are looking for a new job or are looking at expanding your business then Social Media should be on your radar. LinkedIn, FaceBook, Twitter, Ecademy, Xing and other similar sites should be entering your focus. In becoming active on any social media site it is your Profile that says most about you and [...]
Applications – The Need for Speed
Throughout my career in IT there is one constant that I have seen demanded over the years is the need for speed in everything on the computer. This is a complex issue. The part that no-one wants to hear when a person complains about application performance is the comparison between what they have now and [...]
Green IT: Ten Statistics That May Count
I make no apologies for having picked these statistics up from a variety of locations. Much is talked about “Green IT” and how it can change the economy, but what re the findings? Please note that these views do not necessarily represent my own views. ♣ 32% of IT Leaders say they have a “Green [...]
How Can we Secure a Long Term Future for Twitter?
Having spent a reasonable amount of time researching the field of Social Media Marketing there is one product that almost always comes to the heart of any strategy involving Social Media. This product is Twitter. Now Dell claim to have made over $1 million through the use of the Twitter channel, an impressive uplift in [...]
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