Re-defining Our Identity and Ensuring The Data is Available
One of the things that has changed greatly over the last decade is the amount of personal information that is available about ourselves has grown significantly. This is both true in respect of what others hold about us and what we wish to make available to others. Should we be giving out business cards (that [...]
8 Statistics the Internet Marketer should Consider.
Retailer John Wanamaker is credited with saying “Half the money I spend on advertising is wasted; the trouble is I don’t know which half”. Marketing and the Internet has always been an interesting ground for statistics, so we thought this would be an ideal opportunity to look at a few: 25% of the worlds population [...]
Creating focused Social Media Sites
Social media is all the rage these days. There are now sites for a wide range of tastes, and of all varieties. For a specialist focus group these sites can enhance the community spirit, and there are still some opportunities for innovative companies to make a profit. The majority are focused around a specific community [...]
Enterprise 2.0? Isn’t this about Building a Collaborative Trust Based Business?
It was Andrew McAfee who coined the term “Enterprise 2.0″, yet it is curious that we can deem to measure the corporation as if it were a software release. If that were the case and we looked at the history of innovation and change then we would be describing enterprise version 37.4 and not merely [...]
Google Wave – A First Look
Having just completed an exciting meeting with my business partners on Saturday afternoon. I found an interesting email glaring at me from my inbox, “Your invitation to preview Google Wave“. My first thought was here was another hoax, no with a little investigation I do discover that this one is for real. You can imagine [...]
Social Media meets BI: Finding Social Media’s Business Value
With the rise of every new business tool comes the need to leverage it correctly in order to provide business value. I have talked before about “when people are talking about your brand the business needs to be on the pulse” and needs to responding appropriately. Social Media intelligence is about managing that intervention. Business [...]
Getting More from Your Social Media Profiles
Whether you are looking for a new job or are looking at expanding your business then Social Media should be on your radar. LinkedIn, FaceBook, Twitter, Ecademy, Xing and other similar sites should be entering your focus. In becoming active on any social media site it is your Profile that says most about you and [...]
How Can we Secure a Long Term Future for Twitter?
Having spent a reasonable amount of time researching the field of Social Media Marketing there is one product that almost always comes to the heart of any strategy involving Social Media. This product is Twitter. Now Dell claim to have made over $1 million through the use of the Twitter channel, an impressive uplift in [...]
A New World of Business Networking (and how it is different to Social Networking)
This article is being added as an incomplete milestone/commentary on the current state of Business Networking. Not too long ago, on this site I asked the question “Is any Business Benefit Gained by Adopting Collaborative Technologies within the Workplace?” at that time I concluded that whilst there were significant benefits they would only be viable [...]
Leveraging the Social Media Sales Channel
Technology companies have traditionally be amongst the fist to leverage the use of new technology as a sales or support channel. Today Social media is becoming a new sales and support channel that should be an important part of developing the technology corporation. However in leveraging such a channel a new attitude needs to be [...]
Business Cannot turn its back on Deployment of Social Networking Technology. Who Must set Policy?
By Peter B. Giblett In his article in Baseline “CIOs Must learn to Deal With Social Networking” Art Johnson argues that ‘CIOs can’t turn their backs on (Social Networking) technologies, which can provide many benefits. For example, the use of instant messaging has been a valuable tool for our employees.’ I agree that business cannot [...]
Is any Business Benefit Gained by Adopting Collaborative Technologies within the Workplace?
Not too long ago few, if any, in the workplace could really justify accessing the web from their workplace. Justification would normally relate to access to externally hosted services that added value to the corporation, or alternatively to conduct research or resolve problems, and for the IT department download patches and upgrades. Over time applications [...]
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