Beware: Your Buyer Seeks the Truth and will Find it!
In an earlier article I stated “Becoming a social business is about being a business that cares about its clients even before they become customers” One of the biggest challenges is always one of trust; which is especially true when marketing through technology like the Internet, SMS texts etc. What is true is that no [...]
Management, Leadership and the Art of Delegation
Much of this article was originally published on bizcovering.com and is part of a series of articles about leadership and management, with an intention of advising the new manager – the problem solver that has recently been promoted. This is advice based on personal experience over many years in a leadership position. Learning to delegate [...]
Letting go of the Details – Part of the Management Challenge
Some of the thoughts that I have been having recently are looking back to some of the challenges I faced many years ago when I became a new manager. As with many people I had always thought myself as an expert, a problem solver, perhaps one of the best in my particular field (even if [...]
2010 a Great Foundation Year!
This is a very personal post and it comes from being reflective as we all are at this time of year (December). It is important to take time to look at what you have achieved and tick it off against that list of plans that you had at the beginning of the year. How many [...]
Building a Enterprise Perception for the Technology Specialty
There is one certainty throughout the whole of our business life and that is the constant need for transformation. Business change is necessary in all places, that is certain, indeed we have to change in order to remain competitive. This statement is accurate through both good times and bad. This existing decline which we have [...]
Like, but No Dislike! How should we disagree?
One of the features many Social Media sites have added to their application is an ability to signify that you like the item posted. The idea is to allow other people that you know that there is a post that you approve of which may encourage them to take a look, increasing the popularity of [...]
How can Customers help Grow Your Business Through Social Media?
The question “How can customers assist is in growing our business?” is a important one with respect to leveraging social media channels as a communications medium. We all know that one of the best ways to build our business is through a word of mouth recommendation. For hundreds of years that has been how business [...]
Personal Goals and What we Can Do to Encourage them.
Much of what is written about leadership today concentrates on what the leader can do to empower a team to achieve success. Yet a part of that success is about addressing the personal needs and desires of each member of the team. Those personal needs may include non-work goals, for example Alex is attending baking [...]
Is Social Media Just Another Broadcast Medium?
There are some that believe that Social Media is just another mechanism to broadcast a message to the masses. This belief has come about because the Internet has brought with it a ‘democratisation’ of broadcast media. Armed with a cheap video camera and an internet connection anyone can post whatever they wish to YouTube or [...]
Business Change & Decision Making: Who Should Lead?
“If driven by IT, the decision is more focused on operational and architectural considerations than business requirements.” This is a comment that seems to have been doing the rounds recently in one form or another. Lets examine more closely to see who should be responsible for project decision making. Actually the information technology department must [...]
Hiring through Social Media
Much has been written about meeting the challenges of sales and marketing through the use of social media, yet there are many other uses for the service. CRM has been discussed. Hiring is certainly another area where social network connections can make a difference. LinkedIn, Facebook, Twitter, Namyz, Zoominfo, and other sites can all assist [...]
Finding Staff through LinkedIn
With the range of social media tools available combined with the wealth of information that active members do provide on-line it is surprising that more hiring managers do not turn to social media channels for all of their recruiting needs. LinkedIn’s sign-up page talks about powering your career, specifically “discover inside connections when you’re looking [...]
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