Will Social Media Change how we Get/View Advertisements?
This is an interesting question that was raised the other day on LinkedIn. My own view is that advertisements will continue to be a part of the landscape on Web 1.0 and on Social Media sites well into the future. If used correctly adverts can target the right market sector more precisely on this channel [...]
What has LUCK got to do with Success?
I have been reading CEO Material by D.A. Benton and in the Chapter titled “You Feel Broadly Adequate” she talks of confidence and asks the question “What Does Confident Look Like?” She state you can choose to have confidence, agreed and she lists a number of qualifying attributes that add to your confidence, one of [...]
13 Qualities of Leadership
Sadly leadership is one of those qualities that is not taught at either school or university. I was asked the other day whether I thought gender has a role to play in an individual’s leadership? I have never though it has. Men and women may be physically different, but I do not believe that they [...]
Social Media Deployment: It is a Business Decision to Make
About a year ago on this forum I asked “Is any Business Benefit Gained by Adopting Collaborative Technologies within the Workplace?” much has changed in the intervening time which has led me to go back and look at my earlier article and comment on the changing workplace. I stated: “Research has shown that in most [...]
Do More with Le$$
The need to make wide cuts has probably been on the top of more agendas over the last 12 months than at any time in the memory. ‘When will it stop?’ I can hear many a manager ask. It seems to matter little what department you work with the cuts are plain to see. Yet [...]
Analysis: Continuing to Involve our Collaborators
It has always been clear that the process of defining application requirements has always been a collaborative process, not simply involving IT people, but a whole raft of people across the business. So for such a collaborative process why do we tend to document the results in a private way? What I mean here is [...]
How to Leverage the Social Media Channel for Business Success
One of the questions that I have been talking to many businesses about recently is leveraging the Social Media channel as a marketing tool. There are a great deal of so-called ‘Social Media Marketing experts’ talking on this subject on a daily basis. Yet the majority of these are marketing people who are simply advising [...]
Invest On Relationships
In my article “Don’t Set Aside the ROI in Building your Social Media Solution” a few days ago I was talking about the importance of building relationships and collaboration within the new and evolving Social Media. In reading my article a network connection suggested that I take a look at a recent article on The [...]
Statistics, Damn Lies, and Statistics
Whenever I see an article about statistics this old adage always comes to mind. When I see statistics on their own it is of-course even worse. I was hunting the web recently and came across a few statistics. Apparently only 60% of business decisions are based on analytics. Of-course the more telling part of this [...]
CIOs Smart Thinking – Part 2
Smart thinking is always important, especially so in tough times. Tough times are also known for bringing the best or the worst out of people. Part 1 of this article can be found here. Whilst the continuing recession continues to bite According to Georgia Woods, VP of Application Management at the Bank of Montreal (quotes [...]
Getting More from Your Social Media Profiles
Whether you are looking for a new job or are looking at expanding your business then Social Media should be on your radar. LinkedIn, FaceBook, Twitter, Ecademy, Xing and other similar sites should be entering your focus. In becoming active on any social media site it is your Profile that says most about you and [...]
Good Decision Making
I think that I have good business instincts and given any situation I will make a good decision. Looking back on my career I am probably batting well above average, but is that good enough? In order to make a good decision it is important to have at hand all of the pertinent facts. In [...]
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