Finding Staff through LinkedIn
With the range of social media tools available combined with the wealth of information that active members do provide on-line it is surprising that more hiring managers do not turn to social media channels for all of their recruiting needs. LinkedIn’s sign-up page talks about powering your career, specifically “discover inside connections when you’re looking [...]
Bad Language on Social Media, Yet Again!
It is not uncommon to see bad language on social media channels. To certain users it seems cool to swear or bad-mouth others, so much so that every sentence is almost deliberately structured to shock. Swearing and bad language are detestable, but can be understood, on occasion, in a social setting. What is deplorable is [...]
Social CRM: Building a Marketing Insight
For many years it has been an important corporate goal to build insights into the habits and thinking of the customer. This requires the business to focus their marketing efforts through a customer intelligence solution. Normally this is achieved by combining the use of advanced analytics with analytical CRM components. This is one form of [...]
Social CRM: Business Intervention Requires Extra Capabilities!
Customer Relationship Management solutions have sadly been misunderstood by many. Normally they are defined as the system for managing customer data, but in reality it should be so much more; the core process by which the corporation manages all its interactions with customers and prospects. When you add social media into the corporate domain then [...]
Spamdog Billionaire: A Million Scams and Counting!
As we adapt and introduce new and exciting technologies that move the whole of the human race forward, we find that undesirable elements follow us – spoiling the whole experience. We have gotten so used to seeing the junk mail, spam, or its equivalent in the social media world that we tend to tune it [...]
8 Statistics the Internet Marketer should Consider.
Retailer John Wanamaker is credited with saying “Half the money I spend on advertising is wasted; the trouble is I don’t know which half”. Marketing and the Internet has always been an interesting ground for statistics, so we thought this would be an ideal opportunity to look at a few: 25% of the worlds population [...]
First Things First: Perform the Process Review!
There seems to be a common error in writing about implementing applications, it occurs when an author suggests “first select the right vendor”. Absolutely NOT. Little wonder so many implementations go wrong. The first step in doing any systems implementation is: understand, and document, the business process involved. In other words know the fullest scope [...]
So You Wish to be a Future CIO! What Skills are Essential?
Many a CIO will have started their career being passionate about one or another aspect of computer technology. That may be business analysis, programming, quality assurance, project management, building networks, architecture, or a focus on hardware. Generally speaking IT is passionate about change. At the start of your career you learn how essential it is [...]
Indirect Collusion on Price and Quality of Service.
A recent article in an IT magazine complained about lack of competition in Canada’s broadband networks. The problem: only two service providers and a small market. When there are only two providers then the customer can suffer. Part of the problem here is an inability for alternative vendors to leverage existing wire networks. This is [...]
The Function of Rewards Programs
Discount cards, air miles, and reward cards are examples of various schemes for building customer loyalty. These schemes have been running for many years, primarily with large national retailers. They serve three purposes: firstly to drive repeat business, second to reward the customers, and thirdly to collect data about the customer and their buying patterns. [...]
Creating focused Social Media Sites
Social media is all the rage these days. There are now sites for a wide range of tastes, and of all varieties. For a specialist focus group these sites can enhance the community spirit, and there are still some opportunities for innovative companies to make a profit. The majority are focused around a specific community [...]
Keys to Social Media Success [Video]
If you are seeking a Social Media consultant to assist take a look at this video and see how we are able to assist. P3 Social Media can assist your business in leveraging social media successfully. Founded on three pillars to leveraging Social Media for business: • Building Communication & Collaborative capability • Intelligent intervention [...]
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