The CIO Must Think Strategicly, not Tactically
One of the challenges over the course of development of Information Technology departments has been the way that the group responds to change. Traditionally change is driven by tactical needs, and not planned around a corporate strategy. This is not simply a matter of the Technology teams becoming more business savvy. This is only a [...]
Providing Strategic Value: Solidify your BI Strategy
One of the major challenges that IT leaders face, particularly the CIO, is in providing strategic value. One aspect that always needs to be considered here is the provision of strategic information through Business Intelligence (BI) and Corporate Performance Management (CPM). Not Just Simple Reporting BI type solutions, of which CPM is a key part, [...]
How can Customers help Grow Your Business Through Social Media?
The question “How can customers assist is in growing our business?” is a important one with respect to leveraging social media channels as a communications medium. We all know that one of the best ways to build our business is through a word of mouth recommendation. For hundreds of years that has been how business [...]
Social CRM: Building a Marketing Insight
For many years it has been an important corporate goal to build insights into the habits and thinking of the customer. This requires the business to focus their marketing efforts through a customer intelligence solution. Normally this is achieved by combining the use of advanced analytics with analytical CRM components. This is one form of [...]
Social CRM: Business Intervention Requires Extra Capabilities!
Customer Relationship Management solutions have sadly been misunderstood by many. Normally they are defined as the system for managing customer data, but in reality it should be so much more; the core process by which the corporation manages all its interactions with customers and prospects. When you add social media into the corporate domain then [...]
The Function of Rewards Programs
Discount cards, air miles, and reward cards are examples of various schemes for building customer loyalty. These schemes have been running for many years, primarily with large national retailers. They serve three purposes: firstly to drive repeat business, second to reward the customers, and thirdly to collect data about the customer and their buying patterns. [...]
80% of Business Leaders make Critical Decisions without Full Information
Today we have more information at our fingertips than we have ever had before, yet informed decisions are not always made, when they should be. Every critical decision made in business should always be made on the basis of information, statistics and analysis. Although this is a staggering statistic, it has been stated before that [...]
Financing the BI Project: Custom or Packaged? Which Solution is Best?
This series has to date been looking at various options that exist for implementing your Business Intelligence solution. Today we look at some insights on which type of solution is best. For Business Intelligence which type of solution is best will ultimately depend on individual business circumstances. The solution type assessment that has been discussed [...]
Starting your BI Project: Suitable Analytical Applications
This is the fifth article in a series about funding the Business Intelligence project. The analytical application can potentially be seen as the fun part of the project – it is after all the tool that the business community will be using for a significant time into the future. In this context the adoption of [...]
Financing the BI Project: Uniqueness Factors (or USP)
In planning the BI project it is important to develop an understanding of the uniqueness factors for that business. Building this understanding may influence the type of solution that is financed. The last article in this series covered “The Corporate Architecture and Complexity of Data Links“. This builds on out business understanding that impacts the [...]
Financing the BI Solution: The Corporate Architecture and Complexity of Data Links
This series is looking at the financial factors of building your BI solution. Most larger corporations today already have some form of business intelligence in place so the interest here may be more in applying these principles to upgrading your solution. Yet surprisingly there are always greenfield solutions being applied is some corner of the [...]
BI Project Decisions: Ready Made Database Options
There are broadly two types of ready-made Data Warehouse available, these are: A full data model, usually linked closely with an operational application. SAP, Peoplesoft, Siebel and other software suppliers provide Data Warehouses linked with their ERP and CRM applications. An industry ‘template’ that provides a basic model Data Warehouse relating to the industry sector [...]
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