“Twitter has done Nothing for Our Business”
I was talking the other day with the marketing manager at a large, well known hotel. She was complaining how they had posted their telephone number on Twitter on several occasions and had never received a single call on the special line they had setup. Her complaint was although they have more than 25,000 followers [...]
The Challenge of Becoming a Social Business
Much has been discussed over the past 5 years of the need for businesses to take note of the power of Social Media when communicating with prospects or clients. Indeed many corporations now have active brand accounts on Twitter or Facebook. There are many similarities in how any business will use social platforms, yet there [...]
Re-defining Our Identity and Ensuring The Data is Available
One of the things that has changed greatly over the last decade is the amount of personal information that is available about ourselves has grown significantly. This is both true in respect of what others hold about us and what we wish to make available to others. Should we be giving out business cards (that [...]
Letting go of the Details – Part of the Management Challenge
Some of the thoughts that I have been having recently are looking back to some of the challenges I faced many years ago when I became a new manager. As with many people I had always thought myself as an expert, a problem solver, perhaps one of the best in my particular field (even if [...]
You Cannot Ignore Web Video: Consider, Plan, Execute
“If everyone and their mother are using web video and you aren’t it will only make you look bad and cause you to lose customers to competing companies with an online video presence”, Asserts Megan O’Neill. I am not saying that she is wrong about the importance of web video, but I have always been [...]
Blogs – A Vital Component of On-Line Business Success
In a recent article relating to the advantage offered by small business the author mentioned that “With any blog the article writer is best advised to write articles of general interest to their area of expertise”. Until recently Blogging has largely about personal image building, rather than building the image of brands or products. As [...]
The Small Business Advantage – Near the Customer’s Heart
Listening to a representative of a local winery at a recent event gave me a time to listen to the experiences of a local small business. Of particular interest was the thought that “in our business if you want to talk to the marketing department you call me. If you want to talk to PR [...]
30 Tips for Building your Social Media Following
This set of tips has been drown together from experience and a few one liners that I have heard during the better part of the last three years. It is curious how one has to live and experience social media life in order learn how to best assist others: Help someone each day, in some [...]
Social Media: A Shift in Business thinking Brings Success
Leveraging the Social Media channel as a communication tool for many businesses is a priority. Perhaps one of the key concerns of CEOs or business owners though is how it will contribute to successful business growth. Yet this step requires a leap in thinking in order to be executed successfully. Sadly there are many so-called [...]
Executive Seminars
Executive Seminars on Social Media Strategy We will educate your executive team on how to build a corporate social media strategy. Our half-day seminars cost $500.00 CDN + Tax. Once you have a payment receipt please email to schedule a mutually acceptable appointment. Please note that outside the Greater Toronto area travel and accommodation expenses [...]
Where do I find my Customers, or Prospects on Social Media?
The question “Where do I find my customers, or prospects?” is a very important one with respect to leveraging social media channels as a communications medium. It is one that has previously been discussed on this site The easy answer is probably any site you can think of, plus a few more besides. Much of [...]
Is Social Media Just Another Broadcast Medium?
There are some that believe that Social Media is just another mechanism to broadcast a message to the masses. This belief has come about because the Internet has brought with it a ‘democratisation’ of broadcast media. Armed with a cheap video camera and an internet connection anyone can post whatever they wish to YouTube or [...]
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