Closer to the Customer? Do we Really Understand their Needs?
During the course of my career getting closer to the customer has been an ever present business challenge. In the average corporation we have mountains of data about customer performance, yet we still believe we do not understand our customer. Customer Relationship Management is a modern oxymoron and it seem that the more that we [...]
November 24th, 2009 by Peter B. Giblett
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