The Function of Rewards Programs
Discount cards, air miles, and reward cards are examples of various schemes for building customer loyalty. These schemes have been running for many years, primarily with large national retailers. They serve three purposes: firstly to drive repeat business, second to reward the customers, and thirdly to collect data about the customer and their buying patterns. [...]
February 7th, 2010 by Peter B. Giblett
Satisfaction Guaranteed?
Vendors of both software and hardware products are known for disappointing their customers. Often promised features do not exist or are delivered late. In a recent poll IT Leaders have stated that they need their vendors to be truthful about how products meet requirements (34%) and would like vendors to take time to understand requirements [...]
February 6th, 2009 by Peter B. Giblett
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