How can Customers help Grow Your Business Through Social Media?
The question “How can customers assist is in growing our business?” is a important one with respect to leveraging social media channels as a communications medium. We all know that one of the best ways to build our business is through a word of mouth recommendation. For hundreds of years that has been how business [...]
Where do I find my Customers, or Prospects on Social Media?
The question “Where do I find my customers, or prospects?” is a very important one with respect to leveraging social media channels as a communications medium. It is one that has previously been discussed on this site The easy answer is probably any site you can think of, plus a few more besides. Much of [...]
Social CRM: Business Intervention Requires Extra Capabilities!
Customer Relationship Management solutions have sadly been misunderstood by many. Normally they are defined as the system for managing customer data, but in reality it should be so much more; the core process by which the corporation manages all its interactions with customers and prospects. When you add social media into the corporate domain then [...]
The Function of Rewards Programs
Discount cards, air miles, and reward cards are examples of various schemes for building customer loyalty. These schemes have been running for many years, primarily with large national retailers. They serve three purposes: firstly to drive repeat business, second to reward the customers, and thirdly to collect data about the customer and their buying patterns. [...]
Social Media Tactics: Where do I Find my Customers, or Prospects?
A few weeks ago we published “12 Questions you should ask when Implementing Social Media Solutions” this question was one of those asked and is the topic of today’s mini article. Determining a strategy based on this question will largely depend on what your marketplace is, who your typical customers are, their demographic characteristics and [...]
Closer to the Customer? Do we Really Understand their Needs?
During the course of my career getting closer to the customer has been an ever present business challenge. In the average corporation we have mountains of data about customer performance, yet we still believe we do not understand our customer. Customer Relationship Management is a modern oxymoron and it seem that the more that we [...]
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