The Function of Rewards Programs
Discount cards, air miles, and reward cards are examples of various schemes for building customer loyalty. These schemes have been running for many years, primarily with large national retailers. They serve three purposes: firstly to drive repeat business, second to reward the customers, and thirdly to collect data about the customer and their buying patterns.
All [...]
Social Media Tactics: Where do I Find my Customers, or Prospects?
A few weeks ago we published “12 Questions you should ask when Implementing Social Media Solutions” this question was one of those asked and is the topic of today’s mini article.
Determining a strategy based on this question will largely depend on what your marketplace is, who your typical customers are, their demographic characteristics and their [...]
Closer to the Customer? Do we Really Understand their Needs?
During the course of my career getting closer to the customer has been an ever present business challenge. In the average corporation we have mountains of data about customer performance, yet we still believe we do not understand our customer. Customer Relationship Management is a modern oxymoron and it seem that the more that we [...]
