Beware: Your Buyer Seeks the Truth and will Find it!
In an earlier article I stated “Becoming a social business is about being a business that cares about its clients even before they become customers” One of the biggest challenges is always one of trust; which is especially true when marketing through technology like the Internet, SMS texts etc. What is true is that no [...]
Social Media: A Shift in Business thinking Brings Success
Leveraging the Social Media channel as a communication tool for many businesses is a priority. Perhaps one of the key concerns of CEOs or business owners though is how it will contribute to successful business growth. Yet this step requires a leap in thinking in order to be executed successfully. Sadly there are many so-called [...]
Executive Seminars
Executive Seminars on Social Media Strategy We will educate your executive team on how to build a corporate social media strategy. Our half-day seminars cost $500.00 CDN + Tax. Once you have a payment receipt please email to schedule a mutually acceptable appointment. Please note that outside the Greater Toronto area travel and accommodation expenses [...]
The Social Media ‘con’ Trick!
According to Alan Stevens “Social media is a con trick. In fact it’s at least three cons; Conversation, Content and Consistency“. This is quite a challenging way to introduce his viewpoint. Being involved in the conversation, or our ability to communicate and collaborate, is of vital importance. This goes a long way to demonstrating expertise [...]
8 Statistics the Internet Marketer should Consider.
Retailer John Wanamaker is credited with saying “Half the money I spend on advertising is wasted; the trouble is I don’t know which half”. Marketing and the Internet has always been an interesting ground for statistics, so we thought this would be an ideal opportunity to look at a few: 25% of the worlds population [...]
How to Deploy Social Media
We work with YOU to guarantee your business is ready to face the next generation of challenges. Not Social Media ready? We can make it happen! This video is by Peter B. Giblett, Co-Founder and Chief Ideas Officer of P3 Social Media. This presentation is designed to give you an overview of how to implement [...]
The Interplay of Social Media, Business Intelligence, and Cost Effectiveness
Social Media, Business Intelligence, and Cost Effectiveness are three major business issues that are rarely put together in the same sentence. Yet all do have a role to play in improving business results. From the ability to leverage Social Media as a Marketing and Customer Services tool that allows our business to communicate more effectively. [...]
CEO Clinic: Why do we need Social Media?
Since making the move into the Social Media space I have spoken with many business leaders about leveraging the power of the medium. One CEO recently asked me “what is in it for me, I suppose that means more expenditure?” I understood his thinking as every business has to know the value of every investment [...]
Social Media meets BI: Finding Social Media’s Business Value
With the rise of every new business tool comes the need to leverage it correctly in order to provide business value. I have talked before about “when people are talking about your brand the business needs to be on the pulse” and needs to responding appropriately. Social Media intelligence is about managing that intervention. Business [...]
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