The Social Media ‘con’ Trick!
According to Alan Stevens “Social media is a con trick. In fact it’s at least three cons; Conversation, Content and Consistency“. This is quite a challenging way to introduce his viewpoint. Being involved in the conversation, or our ability to communicate and collaborate, is of vital importance. This goes a long way to demonstrating expertise [...]
June 10th, 2010 by Peter B. Giblett
How to Leverage the Social Media Channel for Business Success
One of the questions that I have been talking to many businesses about recently is leveraging the Social Media channel as a marketing tool. There are a great deal of so-called ‘Social Media Marketing experts’ talking on this subject on a daily basis. Yet the majority of these are marketing people who are simply advising [...]
August 20th, 2009 by Peter B. Giblett
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