Competing in Cyberspace
In an earlier post we stated “Given that the majority of corporate web sites are not for famous brand-names, like Coca Cola, they start seriously challenged in that few prospects have heard of the product or the company before their first encounter“. When competing head to head with an established name it is a daunting [...]
Managing Your Brand’s Social Media Presence
Social networks and the social web is capable of influencing how other people look at the things that we do. This can be as true for a job applicant as it is for a brand name or product that is being marketed at least in part through the Internet. It is all about aiding publicity [...]
“Twitter has done Nothing for Our Business”
I was talking the other day with the marketing manager at a large, well known hotel. She was complaining how they had posted their telephone number on Twitter on several occasions and had never received a single call on the special line they had setup. Her complaint was although they have more than 25,000 followers [...]
Beware: Your Buyer Seeks the Truth and will Find it!
In an earlier article I stated “Becoming a social business is about being a business that cares about its clients even before they become customers” One of the biggest challenges is always one of trust; which is especially true when marketing through technology like the Internet, SMS texts etc. What is true is that no [...]
The Challenge of Becoming a Social Business
Much has been discussed over the past 5 years of the need for businesses to take note of the power of Social Media when communicating with prospects or clients. Indeed many corporations now have active brand accounts on Twitter or Facebook. There are many similarities in how any business will use social platforms, yet there [...]
You Cannot Ignore Web Video: Consider, Plan, Execute
“If everyone and their mother are using web video and you aren’t it will only make you look bad and cause you to lose customers to competing companies with an online video presence”, Asserts Megan O’Neill. I am not saying that she is wrong about the importance of web video, but I have always been [...]
Blogs – A Vital Component of On-Line Business Success
In a recent article relating to the advantage offered by small business the author mentioned that “With any blog the article writer is best advised to write articles of general interest to their area of expertise”. Until recently Blogging has largely about personal image building, rather than building the image of brands or products. As [...]
The Small Business Advantage – Near the Customer’s Heart
Listening to a representative of a local winery at a recent event gave me a time to listen to the experiences of a local small business. Of particular interest was the thought that “in our business if you want to talk to the marketing department you call me. If you want to talk to PR [...]
The Danger of Advertising Posts on Social Media
A new form of advertising has started to appear on Twitter streams, it takes the form of a message that appears as if it is from a connection and you are guaranteed to see it because it mentions your user name or comes as a direct message. You may have received a post somewhat like [...]
Social Media: A Shift in Business thinking Brings Success
Leveraging the Social Media channel as a communication tool for many businesses is a priority. Perhaps one of the key concerns of CEOs or business owners though is how it will contribute to successful business growth. Yet this step requires a leap in thinking in order to be executed successfully. Sadly there are many so-called [...]
Executive Seminars
Executive Seminars on Social Media Strategy We will educate your executive team on how to build a corporate social media strategy. Our half-day seminars cost $500.00 CDN + Tax. Once you have a payment receipt please email to schedule a mutually acceptable appointment. Please note that outside the Greater Toronto area travel and accommodation expenses [...]
Where do I find my Customers, or Prospects on Social Media?
The question “Where do I find my customers, or prospects?” is a very important one with respect to leveraging social media channels as a communications medium. It is one that has previously been discussed on this site The easy answer is probably any site you can think of, plus a few more besides. Much of [...]
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