Social CRM: Building a Marketing Insight
For many years it has been an important corporate goal to build insights into the habits and thinking of the customer. This requires the business to focus their marketing efforts through a customer intelligence solution. Normally this is achieved by combining the use of advanced analytics with analytical CRM components. This is one form of [...]
Social CRM: Business Intervention Requires Extra Capabilities!
Customer Relationship Management solutions have sadly been misunderstood by many. Normally they are defined as the system for managing customer data, but in reality it should be so much more; the core process by which the corporation manages all its interactions with customers and prospects. When you add social media into the corporate domain then [...]
Spamdog Billionaire: A Million Scams and Counting!
As we adapt and introduce new and exciting technologies that move the whole of the human race forward, we find that undesirable elements follow us – spoiling the whole experience. We have gotten so used to seeing the junk mail, spam, or its equivalent in the social media world that we tend to tune it [...]
8 Statistics the Internet Marketer should Consider.
Retailer John Wanamaker is credited with saying “Half the money I spend on advertising is wasted; the trouble is I don’t know which half”. Marketing and the Internet has always been an interesting ground for statistics, so we thought this would be an ideal opportunity to look at a few: 25% of the worlds population [...]
Indirect Collusion on Price and Quality of Service.
A recent article in an IT magazine complained about lack of competition in Canada’s broadband networks. The problem: only two service providers and a small market. When there are only two providers then the customer can suffer. Part of the problem here is an inability for alternative vendors to leverage existing wire networks. This is [...]
The Function of Rewards Programs
Discount cards, air miles, and reward cards are examples of various schemes for building customer loyalty. These schemes have been running for many years, primarily with large national retailers. They serve three purposes: firstly to drive repeat business, second to reward the customers, and thirdly to collect data about the customer and their buying patterns. [...]
Keys to Social Media Success [Video]
If you are seeking a Social Media consultant to assist take a look at this video and see how we are able to assist. P3 Social Media can assist your business in leveraging social media successfully. Founded on three pillars to leveraging Social Media for business: • Building Communication & Collaborative capability • Intelligent intervention [...]
Does Business Require an Holistic Approach to Marketing?
In my last article “Closer to the Customer? Do we Really Understand their Needs?” I talked about how understanding the customer has been an ever present business challenge over the past quarter century. Mark Landiak tells us that Customer Services is not a department, and the same applies to Marketing is not a department in [...]
12 Questions you should ask when Implementing Social Media Solutions.
One of the biggest challenges when a new technology comes along is in understanding its business impact. In this regard Social Media is no different to other technologies in this regard. Here are the top questions a business leader should ask when defining their Social Media intervention: ◊ Where do I find my customers, or [...]
Will Social Media Change how we Get/View Advertisements?
This is an interesting question that was raised the other day on LinkedIn. My own view is that advertisements will continue to be a part of the landscape on Web 1.0 and on Social Media sites well into the future. If used correctly adverts can target the right market sector more precisely on this channel [...]
Success in Social Media is not an Overnight Sensation
According to Lawrence Perry “Social media marketing takes time. If you want to experience success in it- you must treat it as a full-time endeavour and commit time and effort to it“. I would tend to agree and feel that there are three key elements necessary for successful business implementation of Social Media: Collaboration; Rapid [...]
How Can we Secure a Long Term Future for Twitter?
Having spent a reasonable amount of time researching the field of Social Media Marketing there is one product that almost always comes to the heart of any strategy involving Social Media. This product is Twitter. Now Dell claim to have made over $1 million through the use of the Twitter channel, an impressive uplift in [...]
Tungle.me
Book a meeting with Peter Giblett
Twitter
LinkedIn
StumbleUpon
Facebook
Digg
Email