Relationship Based Business – How do you measure up?
Business is constantly changing and reinventing itself. I spoke at an event recently about growing relationship based businesses. I preparing my initial thinking was summed up in the question: surely every business is relationship based? So it is; you have no sales without having a basic relationship with a customer. Firstly I gave a great [...]
January 6th, 2010 by Peter B. Giblett
How to Leverage the Social Media Channel for Business Success
One of the questions that I have been talking to many businesses about recently is leveraging the Social Media channel as a marketing tool.
There are a great deal of so-called ‘Social Media Marketing experts’ talking on this subject on a daily basis. Yet the majority of these are marketing people who are simply advising businesses [...]
August 20th, 2009 by Peter B. Giblett
