Creating focused Social Media Sites
Social media is all the rage these days. There are now sites for a wide range of tastes, and of all varieties. For a specialist focus group these sites can enhance the community spirit, and there are still some opportunities for innovative companies to make a profit. The majority are focused around a specific community [...]
Keys to Social Media Success [Video]
If you are seeking a Social Media consultant to assist take a look at this video and see how we are able to assist. P3 Social Media can assist your business in leveraging social media successfully.
Founded on three pillars to leveraging Social Media for business:
• Building Communication & Collaborative capability
• Intelligent intervention in the Marketplace
• [...]
Relationship Based Business – How do you measure up?
Business is constantly changing and reinventing itself. I spoke at an event recently about growing relationship based businesses. I preparing my initial thinking was summed up in the question: surely every business is relationship based? So it is; you have no sales without having a basic relationship with a customer. Firstly I gave a great [...]
How to Deploy Social Media
We work with YOU to guarantee your business is ready to face the next generation of challenges. Not Social Media ready? We can make it happen!
This video is by Peter B. Giblett, Co-Founder and Chief Ideas Officer of P3 Social Media.
This presentation is designed to give you an overview of how to implement Social Media [...]
Personal Social Media – Is there a Business Connection?
As we reach the season of goodwill etc., etc. I thought I would take a look at the ’social’ aspects of Social Media.
Almost the first aspect of this newly developing media that hit the streets was the way that it was being used by those in their teens and twenties as a new means of [...]
Social Media Tactics: Where do I Find my Customers, or Prospects?
A few weeks ago we published “12 Questions you should ask when Implementing Social Media Solutions” this question was one of those asked and is the topic of today’s mini article.
Determining a strategy based on this question will largely depend on what your marketplace is, who your typical customers are, their demographic characteristics and their [...]
Does Business Require an Holistic Approach to Marketing?
In my last article “Closer to the Customer? Do we Really Understand their Needs?” I talked about how understanding the customer has been an ever present business challenge over the past quarter century. Mark Landiak tells us that Customer Services is not a department, and the same applies to Marketing is not a department in [...]
The Interplay of Social Media, Business Intelligence, and Cost Effectiveness
Social Media, Business Intelligence, and Cost Effectiveness are three major business issues that are rarely put together in the same sentence. Yet all do have a role to play in improving business results.
From the ability to leverage Social Media as a Marketing and Customer Services tool that allows our business to communicate more effectively. The [...]
13 Rules of Twetiquette for Business
Twitter makes communication with other people easy. Your message can be heard by a large audience therefore etiquette and good manners are important when you are using any website. With Twitter first contact is so easy, but then it is also so easy to have people stop following you, or after the most excessive bad [...]
12 Questions you should ask when Implementing Social Media Solutions.
One of the biggest challenges when a new technology comes along is in understanding its business impact. In this regard Social Media is no different to other technologies in this regard. Here are the top questions a business leader should ask when defining their Social Media intervention:
◊ Where do I find my customers, or prospects?
◊ [...]
CEO Clinic: Why do we need Social Media?
Since making the move into the Social Media space I have spoken with many business leaders about leveraging the power of the medium. One CEO recently asked me “what is in it for me, I suppose that means more expenditure?” I understood his thinking as every business has to know the value of every investment [...]
Will Social Media Change how we Get/View Advertisements?
This is an interesting question that was raised the other day on LinkedIn. My own view is that advertisements will continue to be a part of the landscape on Web 1.0 and on Social Media sites well into the future. If used correctly adverts can target the right market sector more precisely on this channel [...]
