Finding Staff through LinkedIn
With the range of social media tools available combined with the wealth of information that active members do provide on-line it is surprising that more hiring managers do not turn to social media channels for all of their recruiting needs. LinkedIn’s sign-up page talks about powering your career, specifically “discover inside connections when you’re looking [...]
Bad Language on Social Media, Yet Again!
It is not uncommon to see bad language on social media channels. To certain users it seems cool to swear or bad-mouth others, so much so that every sentence is almost deliberately structured to shock. Swearing and bad language are detestable, but can be understood, on occasion, in a social setting. What is deplorable is [...]
Social CRM: Building a Marketing Insight
For many years it has been an important corporate goal to build insights into the habits and thinking of the customer. This requires the business to focus their marketing efforts through a customer intelligence solution. Normally this is achieved by combining the use of advanced analytics with analytical CRM components. This is one form of [...]
Social CRM: Business Intervention Requires Extra Capabilities!
Customer Relationship Management solutions have sadly been misunderstood by many. Normally they are defined as the system for managing customer data, but in reality it should be so much more; the core process by which the corporation manages all its interactions with customers and prospects. When you add social media into the corporate domain then [...]
Spamdog Billionaire: A Million Scams and Counting!
As we adapt and introduce new and exciting technologies that move the whole of the human race forward, we find that undesirable elements follow us – spoiling the whole experience. We have gotten so used to seeing the junk mail, spam, or its equivalent in the social media world that we tend to tune it [...]
Creating focused Social Media Sites
Social media is all the rage these days. There are now sites for a wide range of tastes, and of all varieties. For a specialist focus group these sites can enhance the community spirit, and there are still some opportunities for innovative companies to make a profit. The majority are focused around a specific community [...]
Keys to Social Media Success [Video]
If you are seeking a Social Media consultant to assist take a look at this video and see how we are able to assist. P3 Social Media can assist your business in leveraging social media successfully. Founded on three pillars to leveraging Social Media for business: • Building Communication & Collaborative capability • Intelligent intervention [...]
Relationship Based Business – How do you measure up?
Business is constantly changing and reinventing itself. I spoke at an event recently about growing relationship based businesses. I preparing my initial thinking was summed up in the question: surely every business is relationship based? So it is; you have no sales without having a basic relationship with a customer. Firstly I gave a great [...]
How to Deploy Social Media
We work with YOU to guarantee your business is ready to face the next generation of challenges. Not Social Media ready? We can make it happen! This video is by Peter B. Giblett, Co-Founder and Chief Ideas Officer of P3 Social Media. This presentation is designed to give you an overview of how to implement [...]
Personal Social Media – Is there a Business Connection?
As we reach the season of goodwill etc., etc. I thought I would take a look at the ‘social’ aspects of Social Media. Almost the first aspect of this newly developing media that hit the streets was the way that it was being used by those in their teens and twenties as a new means [...]
Social Media Tactics: Where do I Find my Customers, or Prospects?
A few weeks ago we published “12 Questions you should ask when Implementing Social Media Solutions” this question was one of those asked and is the topic of today’s mini article. Determining a strategy based on this question will largely depend on what your marketplace is, who your typical customers are, their demographic characteristics and [...]
Does Business Require an Holistic Approach to Marketing?
In my last article “Closer to the Customer? Do we Really Understand their Needs?” I talked about how understanding the customer has been an ever present business challenge over the past quarter century. Mark Landiak tells us that Customer Services is not a department, and the same applies to Marketing is not a department in [...]
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