Will Social Media Change how we Get/View Advertisements?
This is an interesting question that was raised the other day on LinkedIn. My own view is that advertisements will continue to be a part of the landscape on Web 1.0 and on Social Media sites well into the future. If used correctly adverts can target the right market sector more precisely on this channel [...]
How to Leverage the Social Media Channel for Business Success
One of the questions that I have been talking to many businesses about recently is leveraging the Social Media channel as a marketing tool. There are a great deal of so-called ‘Social Media Marketing experts’ talking on this subject on a daily basis. Yet the majority of these are marketing people who are simply advising [...]
CIOs Smart Thinking – Part 2
Smart thinking is always important, especially so in tough times. Tough times are also known for bringing the best or the worst out of people. Part 1 of this article can be found here. Whilst the continuing recession continues to bite According to Georgia Woods, VP of Application Management at the Bank of Montreal (quotes [...]
CIO Thinking, Some Thoughts (Part 1 – I think).
I am always interested in how other IT leaders approach challenges. Information Week edition May 25th had an article on the ‘Global CIO Fifty’ that allowed me look at their approaches. I would welcome your comments in this area as well. The need to spend less is almost global. Some of the other priorities include: [...]
9-Step Plan for Success in Your First 100 Days as a New CIO
By all accounts during the first 100 days in your new leading role are the days that count for the whole tenure of your future employment. How you approach those first 100 days can make the difference between being fired 12 months later or making your career a real success. President Obama started with a [...]
Is IT Providing Extraordinary Performance?
According to The Bolton Group only 20% of CEO’s rate their top teams as ‘High Performing’. They also state that “The need for executive-level collaboration and top-team performance is higher than ever before”. Yet is there a clear picture of the corporate goals for the board room team? Many executives think not. Having, in a [...]
Business Cannot turn its back on Deployment of Social Networking Technology. Who Must set Policy?
By Peter B. Giblett In his article in Baseline “CIOs Must learn to Deal With Social Networking” Art Johnson argues that ‘CIOs can’t turn their backs on (Social Networking) technologies, which can provide many benefits. For example, the use of instant messaging has been a valuable tool for our employees.’ I agree that business cannot [...]
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