“Twitter has done Nothing for Our Business”

I was talking the other day with the marketing manager at a large, well known hotel. She was complaining how they had posted their telephone number on Twitter on several occasions and had never received a single call on the special line they had setup. Her complaint was although they have more than 25,000 followers [...]

August 23rd, 2011 by Peter B. Giblett 
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Enterprise 2.0? Isn’t this about Building a Collaborative Trust Based Business?

It was Andrew McAfee who coined the term “Enterprise 2.0″, yet it is curious that we can deem to measure the corporation as if it were a software release. If that were the case and we looked at the history of innovation and change then we would be describing enterprise version 37.4 and not merely [...]

February 1st, 2010 by Peter B. Giblett 
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