8 Statistics the Internet Marketer should Consider.
Retailer John Wanamaker is credited with saying “Half the money I spend on advertising is wasted; the trouble is I don’t know which half”. Marketing and the Internet has always been an interesting ground for statistics, so we thought this would be an ideal opportunity to look at a few: 25% of the worlds population [...]
Enterprise 2.0? Isn’t this about Building a Collaborative Trust Based Business?
It was Andrew McAfee who coined the term “Enterprise 2.0″, yet it is curious that we can deem to measure the corporation as if it were a software release. If that were the case and we looked at the history of innovation and change then we would be describing enterprise version 37.4 and not merely [...]
Getting More from Your Social Media Profiles
Whether you are looking for a new job or are looking at expanding your business then Social Media should be on your radar. LinkedIn, FaceBook, Twitter, Ecademy, Xing and other similar sites should be entering your focus. In becoming active on any social media site it is your Profile that says most about you and [...]
A New World of Business Networking (and how it is different to Social Networking)
This article is being added as an incomplete milestone/commentary on the current state of Business Networking. Not too long ago, on this site I asked the question “Is any Business Benefit Gained by Adopting Collaborative Technologies within the Workplace?” at that time I concluded that whilst there were significant benefits they would only be viable [...]
Leveraging the Social Media Sales Channel
Technology companies have traditionally be amongst the fist to leverage the use of new technology as a sales or support channel. Today Social media is becoming a new sales and support channel that should be an important part of developing the technology corporation. However in leveraging such a channel a new attitude needs to be [...]
Is any Business Benefit Gained by Adopting Collaborative Technologies within the Workplace?
Not too long ago few, if any, in the workplace could really justify accessing the web from their workplace. Justification would normally relate to access to externally hosted services that added value to the corporation, or alternatively to conduct research or resolve problems, and for the IT department download patches and upgrades. Over time applications [...]
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